Senior Director, Brand Strategy (Creative Director) ($181,700.00 - $233,900.00)
At a glance
Director-level Brand Marketing role at Irvine Company. Irvine · CA$181,700–CA$233,900 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the creative direction for retail brands, tying brand choices to business goals and customer needs
- Plan retail content and its calendar to support leasing, visits and sales across digital and physical channels
- Guide digital, video and experiential content from initial concept through final delivery
- Lead the in-house creative team and agency partners, and uphold design and production standards
- Track social and earned media results, coordinate portfolio activations and assess campaigns with analytics teams
What you bring
- At least seven years developing creative work, mainly in an agency or an in-house corporate creative department
- Deep knowledge of B2B and consumer behavior, retail marketing, channel and partnership marketing, and multi-platform campaigns
- Strong grounding in branding and copywriting, including headlines and body copy
Who this fits
This director-level role suits someone who can shape creative strategy and lead an internal team alongside agency partners. You’ll work across B2C and B2B retail marketing, including materials for brokers and retailers. A bachelor’s degree or equivalent experience is preferred.
From the employer
Position Summary:
Serves as the strategic leader for brand strategy, content creation, and creative direction within the Irvine Company Retail division. This role translates enterprise standards into dynamic branding programs that elevate storytelling, articulate value, and drive engagement across Business-to-Customer (B2C) and Business-to-Business (B2B) segments. The Senior Director, Brand Strategy & Management sets the creative vision and content strategy for all retail initiatives, ensuring high-caliber execution across digital and physical platforms for a portfolio of over 40 shopping centers. Working closely with Retail Marketing, Corporate Marketing, and agency partners, this position ensures all deliverables consistently reflect the premium quality and distinction of Irvine Company brands.
Key Responsibilities:
- Set the creative vision for retail branding, aligning brand priorities with business objectives and customer needs.
- Develop and manage the retail content strategy and calendar to drive leasing, foot traffic, and sales.
- Lead multi-format content development—including digital, video, and experiential assets—from concept to delivery.
- Direct an internal creative team and external agency partners to maintain high-quality design and production standards.
- Oversee social and earned media strategies, programming, and performance metrics aligned with brand narratives.
- Collaborate with Portfolio Marketing, Leasing, Asset Management, and Operations to activate content across the portfolio.
- Execute customer marketing strategies across Business-to-Customer (B2C) segments to convey retail center value.
- Produce high-impact pitch materials, brochures, and Business-to-Business (B2B) thought leadership to support brokers and retailers.
- Integrate Artificial Intelligence (AI) and martech tools to optimize workflows and adapt to changing consumer behaviors.
- Partner with analytics teams to evaluate campaign performance, Return on Investment (ROI), customer personas, and segmentation.
Additional Skills:
- Proven track record of transforming "big ideas" into high-impact, omni-channel campaigns that accelerate business growth and property leasing objectives.
- Deep expertise in B2B and consumer behavior, retail marketing, channel strategy, partnership marketing, and multi-platform campaign execution.
- Mastery of core branding principles and copywriting (headlines and body copy) to guide high-quality creative execution.
Preferred Education:
- Bachelor's Degree (or equivalent experience)
Preferred Years of Relevant Work Experience:
- 7+ years, with most experience developing creative work within an advertising agency or internal corporate creative services department.
- Experience building customer testimonial and social proof initiatives, including video and multimedia content strategies.
Additional Requirements:
Minimum Qualifications / Other Expectations:
Compensation:
Base Pay Range: $181,700.00 - $233,900.00
Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.
About Us:
Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers - including Fashion Island in Newport Beach, Irvine Spectrum Center and The Market Place, as well as neighborhood shopping centers like Woodbury Town Center in Irvine - is meticulously planned and ideally located to support the community it serves.
We take as much pride in our employee community as we do the communities we create. It’s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.
Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.
The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Not this one either?
Claude or ChatGPT reads the other 92,887 for you.
Get better matches →
