Assistant Director of Sales & Marketing / Director of Sales - InterContinental Singapore
Singapore Director Marketing Leadership
At a glance
Leadership Marketing Leadership role at Fa Evax Saasfaprod1. Singapore.
Pay not stated Marketing Leadership salary
RoleMarketing Leadership
SeniorityDirector
LocationSingapore
PostedMay 14, 2025 · 16mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead the direct sales team across corporate, leisure and group accounts to improve results across revenue streams
- Build sales plans, set targets, track outcomes and introduce tactical promotions when business needs them
- Use revenue and profit figures to assess performance and the sales function’s contribution to hotel profitability
- Shape annual budgets, marketing and business plans while monitoring competitors and identifying new markets
- Develop the team through coaching, personal growth plans, stakeholder relationships and leadership-team collaboration
What you bring
- A diploma or degree in business, hospitality management or a related discipline
- At least five years of sales experience, preferably within luxury hotels or hospitality
- Strong presentation, commercial, communication and relationship-building abilities
- The judgment to solve problems, make decisions and turn strategic sales plans into timely delivery
Who this fits
This role suits a sales leader who can manage a team while staying close to customers, market opportunities and financial results. You should be comfortable representing the hotel at events, meeting guests and clients, and traveling when required to develop business in other markets. The position also calls for coaching capability, commercial judgment and a mix of strategic and tactical thinking.
From the employer
YOUR DAY TO DAY
- Direct Sales team to manage account base to maximise performance across all revenue streams (Corporate, Leisure & Groups)
- Development of sales strategies and action plans to ensure plans are implemented, results are monitored and goals are achieved – launch tactical promotions if required
- Develop solid understanding of numbers to evaluate revenue performance, understand profit contribution to GOP and monitor sales department’s impact on hotel profitability
- Constantly evaluate business potential and opportunities in new geographical markets and across new market segments
- Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan as well as financial plans.
- Monitors competitors’ activities and assists in marketing intelligence
- Builds profile within local market place through attendance at various events and local market place
- Engage with guests and customers within the hotel, at client events, industry gatherings and other social functions
- Foster a positive and productive work environment, builds, motivates, and leads an effective team that delivers results and is highly engaged
- Coaching and mentoring of the Sales team through the development of personal development plans to either improve in their current role or set them up for next role
- Develop and maintain strong relations with stakeholders whose support, cooperation, and services are critical to the success of sales
- Work closely with the leadership team to ensure quality product delivery, design products and concepts to improve the customer experience, and maximise revenue and profit.
- Travel when required to promote the hotel and develop potential business in other markets
- Ensure active management of individual GAPs and personal development plan.
- Other duties as assigned by Director of Sales & Marketing or the management
What we need from you
- Diploma/Degree in Business or Hospitality management or related disciplines
- Minimum 5 years’ sales experience, preferably in luxury hotel or hospitality.
- Strong presentation, commercial and communication skills
- Strong interpersonal skills to develop and foster beneficial relationships
- High level of passion, enthusiasm and drive for result
- High level of common sense and high skill of problem solving and decision making
- In-depth knowledge of sales principles and techniques
- Strategic and tactical thinker - ability to develop strategic sales plans, establish goals and objectives, set performance targets and deliver projects on time
- Keeps abreast of changes and assesses trends in market conditions and consumer buying behaviour to create strategies that drive business opportunities
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