Business Analyst (Marketing Business Analytics)
Fa Etbx Saasfaprod1 Open · verified Oct 25, 2026 At a glance
Mid-level General Marketing role at Fa Etbx Saasfaprod1. Vienna · full-time · no salary stated · we estimate $80,000–$134,888 across the United States.
Fa Etbx Saasfaprod1 has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn complex campaign needs into targeting rules, then build, test, launch and improve decisioning across member communication channels
- Run campaigns from requirements and stakeholder alignment through compliance checks, deployment and performance review
- Use member, business and marketing data to spot opportunities, solve problems and assess campaign results
- Investigate data, targeting, integration and Pega CDH issues, find their causes and recommend fixes
- Create reusable data assets, reports and dashboards that help teams make consistent decisions
What you bring
- You have two to five years in business or operational strategy, planning and analysis
- You hold a bachelor's in business administration, marketing, finance, analytics or a related area, or have equivalent experience
- You can query, report on, forecast and analyze data, and lead small to medium projects with varied contacts
Who this fits
This role suits you if you can independently handle complex analytical work and campaign decisioning across inbound and outbound channels. You must be authorized to work in the United States without current or future sponsorship. The schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m., with a hybrid location in Vienna, Virginia.
From the employer
Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.
Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.
- Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
- Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
- Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization
- Analyze complex marketing campaign requirements and translate them into targeting logic
- Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
- Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
- Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.
- Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
- Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
- Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team
- Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.
- Perform other duties as assigned
- 2-5 years of experience in business and operational strategy, planning and analysis
- Basic understanding of business and operating environment
- Working knowledge of data querying, reporting, forecasting, analysis and operations research
- Research, analytical, and problem solving skills
- Effective problem resolution skills including determining root cause, scope and scale of issues
- Effective word processing and spreadsheet software skills
- Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
- Bachelor's Degree in Business Administration, Finance or related field
- Experience working in financial services desired
- Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.
Desired Qualifications
- Master's Degree in Business Administration, Finance or related field
- Pega Decisioning Consultant certification
Additional Information
Hours:
- Monday - Friday, 8:00AM - 4:30PM Hybrid
Location:
- 820 Follin Lane, Vienna, VA 22180
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