Performance Marketing Manager
At a glance
Manager-level Performance Marketing role at Experian. Mumbai · full-time.
Pay not stated Performance Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set paid acquisition plans across Google, Meta, YouTube and other relevant channels
- Shape monthly and quarterly media budgets, track spend against plan, forecast results and shift investment based on returns
- Develop acquisition ads and landing-page or app-store messaging with internal teams and agencies, then run regular creative tests
- Measure campaigns, test audiences, bids, offers and landing experiences, and scale approaches that perform
- Give your team weekly and monthly updates on spend, acquisition, conversion, efficiency, risks and next actions
What you bring
- You have five to nine years in performance or growth marketing, with direct responsibility for digital acquisition and paid media budgets
- You have managed paid campaigns across major digital ad platforms, including mobile app acquisition
- You bring campaign analytics, attribution and reporting experience, with exposure to GA4 and Firebase
- You hold a bachelor's degree; an MBA is preferred
Who this fits
This manager role suits someone with hands-on paid acquisition experience who can work with senior leaders and reports to the Chief Business Officer. The position is based onsite in Mumbai.
From the employer
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Role Summary
- Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
- Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
- Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
- Measurement and attribution: Create a clear measurement framework for channel and campaign performance.
- Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.
- Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
- Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.
Qualifications & Skills
- 5–9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.
- Strong expertise in managing campaigns across major digital advertising platforms, including mobile app acquisition.
- Experience in agency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.
- Proficiency in campaign analytics, attribution, and reporting, with exposure to tools such as GA4 and Firebase.
- Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.
- Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to the Chief Business Officer.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Benefits/Perks:
- Great compensation package and discretionary bonus plan
- Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
- 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
- Role Location: Mumbai
- Experian is an equal opportunities employer
- Job Location - Mumbai Onsite.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address.
Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
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