Media Planning Lead
At a glance
Senior Paid Media role at etaily. Makati City · full-time.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Build full-funnel plans across paid, owned and earned channels, then set standards for briefs, budgets and campaign structure
- Lead and develop Growth Strategists, assigning accounts by team capacity, account complexity and priority
- Personally guide one or two key accounts, run business reviews and handle senior client escalations
- Work with Media Operations to keep campaign delivery on schedule, budgets paced and results aligned with client goals
- Protect account margins through pricing decisions and supplier negotiations, while contributing to pitches and onboarding
What you bring
- At least eight years in media planning or IMC, including two or more years leading planners or strategists
- Agency experience in media or integrated marketing, plus senior client leadership across multiple brands
- Hands-on planning across paid, owned and earned channels, with command of ROAS, ROMI and sales measures
- Commercial judgment across budgets, pricing, margins and supplier negotiations
Who this fits
This is a player-coach role, with most of your time focused on leading the team and improving planning quality while you directly manage a small number of accounts. You’ll suit a senior planner with agency experience who can lead client relationships and balance growth goals with account profitability.
From the employer
As the Media Planning Lead, you own integrated marketing communications (IMC) planning across owned, earned, and paid for our client portfolio. You lead our Growth Strategists, run a book of accounts yourself, and make sure every plan turns into measurable growth for our clients.
This is a player coach role: the majority of your time goes to leading the team and raising planning quality, with hands-on ownership of a select few accounts.
What you will do
IMC planning and strategy
- Own full funnel IMC plans across paid (marketplace ads, Meta, Google, TikTok), owned (CRM, organic) and earned (affiliate, creators, live commerce)
- Set the planning standard for brief quality, channel mix, budget split and campaign architecture
- Make the final call on what to scale, test and stop across the portfolio
Team and portfolio leadership
- Lead, coach and develop a team of Growth Strategists
- Allocate accounts across the team based on capacity, complexity and priority
- Grow accounts from emerging to top priority partnerships
Client leadership
- Personally lead 1 to 2 key accounts, while acting as senior counterpart and escalation point across the wider portfolio
- Lead account plans, monthly and quarterly business reviews
- Handle senior escalations, protect retention and grow share of business
Execution excellence
- Partner with the Media Operations Lead to ensure campaigns are planned and executed within SLA, best practices and client goals
- Keep budgets on pace and campaigns on target
Pricing and profitability
- Ensure accounts are priced within client approved budgets and protect margin, including through supplier negotiation
Intelligence and AI native ways of working
- Help shape our Signal Engine with input on signals, briefs and measurement needs
- Turn data and insights into sharper planning decisions
Commercial growth
- Support pitches, proposals and new brand onboarding
What success looks like
- Clients who stay, grow and trust us with more of their business
- Accounts that deliver on growth and return goals while protecting margin
- Plans and business reviews that are sharp, on time and decision ready
- A Growth Strategy team that is stronger, more capable and stays
What you bring
Must have
- 8+ years in media planning or IMC, with at least 2 years leading planners or strategists
- Agency background (media or integrated agency)
- Proven senior client leadership across a multi brand portfolio
- Hands on planning across paid, owned and earned, with strong command of ROAS, ROMI and sales metrics
- Commercial acumen: budgets, pricing, margin and supplier negotiation
- Clear, confident presenter of plans and business reviews
Strong plus
- E-commerce or marketplace experience (Shopee, Lazada, TikTok Shop)
- Retail media or social commerce exposure
- Comfort using data products and AI tools to shape decisions
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