Global Social Media Director (FTC)

Established in 1996, Jimmy Choo Open · verified Aug 15, 2026

London Full-time Director Social Media

Leadership Social Media role at Established in 1996, Jimmy Choo. London · full-time · £85,000–£93,000 base.

SalaryStated by Established in 1996, Jimmy Choo

£85,000 – £93,000

Base salary for this role, in GBP per year, as published in the posting.

This role, from Established in 1996, Jimmy ChooOur estimate for the market: £29,000–£40,000

Above the market median of £32,000 for lead social media roles in London.

Worked out from 7 postings that stated pay, median £32,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set worldwide social direction, channel plans, and governance
You'll shape content with Creative, Brand, PR, Editorial, and Ecommerce teams
You'll test platform changes, new formats, and AI tools across channels
You'll grow creator communities, affiliate activity, and engagement programs
You'll track KPIs, sentiment, attribution, and results for leadership

What you bring

At least ten years in social media, digital marketing, or influencer marketing
Experience with luxury, fashion, beauty, or premium brands
A record of shaping strategy across global markets
Strong platform knowledge with influencer and affiliate marketing experience
Proven leadership, analytical, and communication abilities

Who this fits

You'll work from the London Head Office on a hybrid basis while coordinating with regional teams, including APAC and Japan. The role involves responsibility for a worldwide social team and agency partners, alongside close cross-functional collaboration.

From the employer

Job Title: Social Media Director, Global (FTC)

Department: Global

Reports to: Senior Marketing Director, Global

Location: Hybrid, London Head Office

About the role

A visionary and commercially minded Global Director of Social Media to lead our global social ecosystem and define the future of our brand across digital platforms. This role is responsible for developing and executing a world-class social media strategy that elevates brand desirability, builds engaged communities, drives cultural relevance, and contributes to measurable business growth.

The ideal candidate combines luxury brand storytelling with deep platform expertise, understands how culture and creators influence consumer behaviour, and has a proven track record of building integrated social, community, influencer, and affiliate strategies that deliver both brand equity and commercial performance.

This leader will oversee global social strategy while partnering closely with regional teams to ensure local relevance and execution excellence.

Key Responsibilities

Global Social Strategy

Define and lead the global social media vision, strategy, and roadmap
Develop channel-specific strategies
Identify emerging trends and establish governance

Social Content & Creative Leadership

Lead global social content strategy
Partner across Creative, Brand, PR, Editorial, Ecommerce
Champion innovative content formats

Platform Expertise & Innovation

Serve as expert across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and emerging platforms, close collaboration with APAC on regional platforms including LRB, Douyin, WeChat and Weibo, and close collaboration with JP team on regional platforms including Line
Monitor platform changes, drive experimentation, evaluate AI tools

Community Strategy

Develop community strategy, engagement programs, standards and advocacy
Build long-term creator partnerships and oversee campaigns
Develop and scale a global affiliate creator program across platforms including ShopMy and LTK
Partner with Ecommerce and Performance Marketing
Manage attribution, reporting and optimization

Analytics & Performance

Establish KPIs and executive reporting including brand sentiment from existing tools (Lefty, Brandwatch)

Leadership & Collaboration

Lead the global social team and agency partners whil collaborating cross-functionally

Skills, Experience and Qualification

10+ years in social media, digital marketing or influencer marketing
Luxury, fashion, beauty or premium brand experience
Proven global strategy leadership
Deep platform expertise
Strong influencer and affiliate marketing experience
Excellent leadership, analytical and communication skills

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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range:

85,000.00 - 93,000.00 GBP