Customer Marketing Activation Manager - Iberia & Italy (f / m / d)
Essity Open · verified Sep 24, 2026 At a glance
Mid-level Customer Marketing role at Essity. Madrid · full-time.
Pay not stated Customer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Create integrated customer programs for priority accounts and distributors in Iberia and Italy, spanning promotions, launches, and engagement
- Strengthen Tork preference through trade events, exhibitions, loyalty programs, training, and other customer-facing activities
- Help bring new products, services, and segment campaigns to market alongside local commercial priorities
- Partner with sales and distributors to improve customer engagement, commercial results, and marketing return
- Oversee budgets, performance analysis, agencies, and digital marketing capabilities across both markets
What you bring
- A university degree in business administration, marketing, or a related discipline
- Background in B2B or B2C, trade, shopper, or customer marketing with online and offline activation
- Experience delivering activation plans, evaluating their business effect, and working with customers, distributors, or sales teams
- Fluent Spanish and English, with Italian considered an advantage
- A proactive, execution-focused approach and interest in digital tools, omnichannel engagement, and transformation
Who this fits
You’ll suit a customer-focused marketer who can connect regional strategy with local activation and work across sales, marketing, distributors, and digital teams. The role is based in Madrid with hybrid work and requires travel through Iberia and Italy, plus occasional European trips, at roughly one-fifth of working time.
From the employer
Customer Marketing Activation Manager - Iberia & Italy (f/m/d)
Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.
About the Role
As Customer Marketing Activation Manager within Essity’s Professional Hygiene business, you will develop and deliver customer marketing initiatives for strategic customers and distributors across Iberia and Italy.
You will work at the intersection of marketing, sales, customer engagement, and digital transformation. You will translate regional strategies into relevant local actions, support product and service launches, and help strengthen the Tork brand through effective online and offline activation.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do
- Develop and execute omnichannel customer marketing plans for strategic customers and distributors, including promotional campaigns, product launches, customer engagement initiatives, and online and offline activations.
- Build Tork brand equity and customer preference through activation programs, trade shows, exhibitions, loyalty initiatives, customer training, and other engagement activities.
- Support the successful launch of product innovations, services, and segment campaigns in alignment with business strategy and local commercial priorities.
- Act as a trusted marketing partner to Sales teams and distributors, identifying opportunities to improve customer engagement, commercial performance, and marketing ROI.
- Manage customer marketing budgets, campaign performance analysis, and external agency partners to ensure effective execution and continuous improvement.
- Drive the implementation, adoption, and optimization of digital customer marketing tools, platforms, and capabilities across Iberia and Italy.
- Act as the key liaison between Iberia & Italy and the Regional Digital Marketing team, ensuring local business needs are translated into actionable digital initiatives and improvements.
- Champion omnichannel excellence by enhancing digital customer engagement, strengthening digital shelf execution, and sharing best practices across markets.
- Monitor digital activation performance and provide recommendations to maximize customer adoption, engagement and business impact.
Who You Are
- University degree in Business Administration, Marketing, or a related field.
- Experience in B2B and/or B2C Marketing, Trade Marketing, Shopper Marketing, or Customer Marketing, including both offline and digital activation.
- Experience working with customers, distributors, or sales teams within a matrix organization.
- Proven experience executing customer or brand activation plans and measuring business impact.
- Strong interest in digital marketing tools, omnichannel customer engagement, and digital transformation initiatives.
- Growth mindset, proactive attitude, and strong execution capabilities.
- Fluent in Spanish and English (Italian is a plus).
- Willingness to travel within Iberia, Italy, and occasionally across Europe. (20% travel).
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
Application End Date:
05 out. 2026Job Requisition ID:
Essity265569Not this one either?
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