Customer Marketing Digital Activation Manager (d / f / m) – Professional Hygiene
Essity Open · verified Sep 21, 2026 At a glance
Mid-level Customer Marketing role at Essity. 2 Locations · full-time.
Pay not stated Customer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run customer omnichannel and online marketing plans for selected DACH and European accounts
- Track distributor-partner marketing spend and results, then follow up on performance
- Improve Tork’s webshop visibility through Salsify content, search share, accuracy, and completeness
- Advise customer marketing and sales teams on omnichannel growth while championing selected digital tools
- Direct local agencies producing co-branded materials, catalogues, advertisements, and digital sales tools
What you bring
- A university qualification in business administration, marketing, or a comparable subject
- At least three years across B2B or B2C marketing, trade marketing, or shopper marketing, online and offline
- Background in sales or product and marketing management within a global matrix environment
- Experience delivering customer-facing brand marketing plans
- Fluent German and English, plus willingness to travel frequently across DACH and several times yearly in Europe
Who this fits
You’ll suit a customer-focused marketer who can connect digital activation with sales, distributor partnerships, and brand plans. The role is based in Munich or Mannheim, uses a hybrid model, and involves frequent DACH travel plus European travel several times per year. The contract runs through February 2028.
From the employer
Customer Marketing Digital Activation Manager (d/f/m) – Professional Hygiene
Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
About the Role
This position is located in Munich or Mannheim and the contract will be limited until 29th February 2028.
What you will do
Develop and lead the execution of customer Omnichannel and online marketing plans (as part of customer account plans) for selected Omnichannel and Pure Player customers, in alignment with the BU marketing strategy and regional/local commercial plans in DACH as well as for a portfolio of international customers across Europe
Manage and follow-up of customer marketing budgets and performance for the respective distributor partners
Establish Tork’s digital shelf presence on distributor’s webshop, utilizing content and content sharing capabilities (Salsify); continuously monitoring, analyzing, and improving share of search, content integrity and accuracy in partnership with the distributor
Serve as a strategic Omnichannel partner for Traditional Customer Marketing and Sales teams, providing guidance, sharing expertise, and supporting customer growth initiatives.
Championship for certain digital tools in alignment with the team
Coordinate local marketing agencies to secure development of customized content such as: co-branded sales support materials, customer catalogues, advertisements as well as digital sales tools
Who you are
Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!
University degree in Business administration/Marketing or similar
Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience (both offline and online)
Experience in sales and/or product & marketing management within a global matrix organization
Experience in executing brand marketing plans with customers
Fluent level in German and English
Willingness to frequent travels within DACH as well as travel 2-3 times per year within Europe
What we can offer you
Compensation & Benefits
Compensation according to IGBCE paper tariff, extra payments, holiday allowance and bonus, pension schemes, anniversary bonus, child allowances, Corporate Benefits & other employee benefits, factory outlet and free give-awaysWork-Life-Balance
Hybrid working model, flexible working hours, 38h week, 30 days of vacation, lifetime work accountLearning & Development
In-depth onboarding, training opportunities such as digital learning platform, coaching & mentoring, individual development plan, participation in professional conferencesHealth & Well-being
Lease-a-bike, health and well-being days, mindfulness courses, "PME Familienservice", employee surveysTeam & Collaboration
People culture, communities & networks, co-working spaces, leadership guidelines, canteenMobility
Public transport allowance, bicycle parking, free car parking, e-charging stations
This Is Us
At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.
We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.
#Essity-DE
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Job Requisition ID:
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