Marketing Executive - Enugu
At a glance
Mid-level General Marketing role at Erey. Nigeria · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Manage KYC kits across your zone, improving active use, daily output, compliance and repair turnaround
- Put regional trade plans into action by setting merchandising needs and checking availability across sales channels
- Track brand visibility, support event sponsorships and promotions, and coordinate coverage marketing and BTS activations
- Prepare zonal execution reports and turn raw data into insights that guide field teams
- Coordinate local projects, keeping delivery on track and escalating issues to regional or zonal leads
What you bring
- A bachelor’s degree in engineering, social sciences or a related listed discipline
- At least three years in marketing activations and channel branding, gained in an agency or FMCG setting
- Strong English, communication and organizational skills, with close attention to detail
- Advanced ability with Microsoft Word, Excel and PowerPoint
Who this fits
You’ll suit work that combines local brand execution, channel marketing, data analysis and coordination with sales teams. The role is based in an assigned zone and works with area sales managers, regional marketing leadership and zonal business managers.
From the employer
At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you. We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers. By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa. About the Role:
This role is responsible for stimulating customer acquisition and sales through brand visibility across different channels, increasing revenue, and reducing churn through effective Know Your Customer (KYC) campaigns and other trade engagements that positively drive brand positioning. The incumbent is primarily responsible for local market brand development and data analytics within the assigned zone, generating insights that enable effective field execution by Area Sales Managers and Market Developers.
Effectively Manage Distribution of KYC Terminals in the Assigned Zone While Ensuring Improvement in Active Terminal Count and Productivity
- Accountable for KYC kits, which are company assets, and ensuring these assets are optimized through improvements in the percentage of active kits and daily productivity.
- Monitor and improve the KYC process within the zone with the aim of reducing repair turnaround time (TAT).
- Manage and maintain KYC kits in collaboration with Area Sales Managers (ASMs), ensuring minimal downtime due to spare parts unavailability or software defects.
- Optimize all key performance indicators, including kit productivity, activity, and compliance.
Implementation of Trade Strategy
- Deliver the Trade Marketing Strategy by determining merchandising requirements within the region and ensuring availability across all channels, including trade outlets, shops, CPs, street corners, and other touchpoints, to achieve the desired picture of success.
- Prepare monthly Zonal Trade Marketing Execution Reports to facilitate learning and replication of best practices across business areas.
Providing Brand Visibility
- Responsible for trade visibility measurement and tracking across the zone.
- Drive visibility during sponsorships and events within the zone to improve Top of Mind Awareness (TOMA) and ITR for both the brand, and products, thereby reducing decrement.
- Work with the Regional Marketing Manager to create and drive visibility through promotional activations across the zone.
Activations and Trade Compliance
- Work with the Sales Team to achieve coverage marketing and BTS site activations.
- Ensure showrooms comply with established shop guidelines at every location.
Manage Customers in the Assigned Zone with a View to Reducing Churn
- Work with the Product Development Team to design products and services suited to the immediate local market environment.
Reporting and Analysis
- Responsible for preparing reports and conducting analyses as required by the region or the respective zones.
- Collate and transform raw data into actionable insights to support field execution and drive business growth.
Project Management
- Coordinate and manage projects within the assigned zones.
- Ensure project goals are delivered on time, in full, and accurately. Where deviations occur, escalate to the Regional Marketing Manager (RMM) and/or Zonal Business Manager (ZBM) for resolution.
Educational Qualifications
- Bachelor's degree in Engineering, Social Sciences, or Pure Sciences.
- A second degree in Business Management or Marketing will be an added advantage.
Relevant Experience & Functional / Technical Skills
- Minimum of 3 years' experience in marketing activations and channel branding within an agency or the FMCG industry.
- Excellent command of the English language.
- Excellent organizational and communication skills, with strong attention to detail.
- Advanced proficiency in Microsoft Word, Excel, and PowerPoint.
- Strong technical marketing skills.
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