Marketing Specialist
At a glance
Mid-level General Marketing role at Epiq. Remote, India · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Launch email campaigns from setup through deployment in Salesforce, Pardot or Marketing Cloud Next
- Organize audience segments, suppression lists and automations, and maintain Salesforce campaigns and reporting
- Check campaign setup and tracking, then build email templates, forms and landing pages
- Track opens, clicks, conversions, MQLs and campaign influence in reports and dashboards
- Analyze audience and campaign trends, then recommend ways to improve results
What you bring
- At least three years in email marketing or marketing automation
- You have built and run email campaigns end to end using Salesforce, Pardot, Marketing Cloud Next or an equivalent platform
- You can produce campaign performance reports and analyze trends, with strong analytical skills
- Advanced Excel ability and close attention to detail
Who this fits
This role suits a mid-level email marketer who is comfortable owning campaign execution, measurement and optimization. The position is based in Hyderabad and listed as remote.
From the employer
At Epiq, your work contributes to complex, global legal outcomes. You’ll join a values‑driven community where integrity guides decisions, relentless service sets the bar, and we thrive on big challenges together. We invest in your growth with enterprise‑wide learning and mobility. We celebrate who you are, and we respect life beyond work with flexibility that’s recognized externally. Enabled by modern platforms and AI, you’ll do the most meaningful work of your career and see your impact at scale.
Job Description:
Position Summary
The Email Campaign Specialist will manage the end-to-end execution of email marketing campaigns using Salesforce, Pardot (Account Engagement), and Marketing Cloud Next. This role is responsible for campaign creation, audience segmentation, reporting, and performance analysis to support marketing goals and business growth.
Key Responsibilities
- Build, execute, and deploy email campaigns using Pardot, Salesforce, and Marketing Cloud Next.
- Create and manage audience lists, segmentation, suppression lists, and automation programs.
- Build and maintain Salesforce campaigns and campaign reporting.
- Conduct campaign QA to ensure accurate deployment and tracking.
- Create and manage email templates, forms, and landing pages.
- Develop campaign performance reports and dashboards.
- Perform trend analysis on email, campaign, and audience performance.
- Monitor and report on key metrics including opens, clicks, conversions, MQLs, and campaign influence.
- Support lead scoring, grading, and database health initiatives.
- Provide recommendations to improve campaign performance and marketing effectiveness.
Required Qualifications
- 3+ years of experience in email marketing or marketing automation.
- Hands-on experience with - Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or equivalent Email platforms
- Experience building and managing email campaigns from end to end.
- Strong reporting and analytical skills.
- Experience creating campaign performance reports and conducting trend analysis.
- Advanced Excel skills and attention to detail.
Preferred Qualifications
- Knowledge of lead scoring and grading models.
- Experience with Power BI or similar reporting tools.
- Experience supporting B2B marketing organizations.
Your specific salary will be determined based on several factors:
Location-based market rate for the role
Your abilities in relation to the job specification
Performance during screening and interview
Pay parity with the wider team in the considered location
Further details about the package will be provided during the initial screening call with the Talent Acquisition Team.
Click here to learn about Epiq's Benefits.
Epiq Leadership Compass
Fosters Relationships & Collaboration
Builds trust and alignment through open communication, shared goals, and strong partnerships to drive collective success.
Build trust-based partnerships
Nurture long-term relationships
Remove collaboration barriers
Celebrate cross-team success
Engages & Influences
Inspires action and alignment through clear communication, purposeful influence, and a compelling vision.
Use storytelling to build buy-in
Align communication with organizational goals
Guild alignment through strong engagement
Maximizes Performance
Sets and reinforces performance standards that drive results, ensure accountability, and align with Epiq’s goals.
Use data to identify improvement opportunities
Make informed decisions
Align team goals with boarder strategy
Empower teams to manage their own goals
Translate vision into clear priorities
Prepare for disruptions with strong change management
Achieves Operational Success
Drives continuous improvement and operational excellence through smart processes, data insights, and quality execution.
Improve workflows for team efficiency
Use clear documentation and expectations
Resolve issues quickly using data and feedback
It is Epiq’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Epiq’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.