Content Creator - Social Media & Activations
At a glance
Mid-level Social Media role at Entain. Munich · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Create social content around bwin partnerships, including BVB, the NFL and other sports properties
- Capture, edit and publish platform-tailored posts at live events, matchdays and fan activations
- Turn live moments into short-form videos for Instagram and TikTok
- Use storytelling and entertainment to engage audiences with sports content
What you bring
- You speak and write German at a native level
- You can communicate naturally on camera and have proven video-editing skills
- You understand Instagram, TikTok, Reels, short-form storytelling and social media performance metrics
- You bring strong sports knowledge, especially football, and understand fan culture and online communities
Who this fits
This role suits a hands-on creator who works independently, spots social trends and can make live sports moments engaging. You need to be located in NRW and available to travel and work selected evenings, weekends and matchdays.
From the employer
Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.
As a Content Creator - Social Media & Activations, you will create engaging social content around bwin’s key partnerships, including BVB, the NFL, and other major sports properties. Working at live events, matchdays, and fan activations, you will capture, edit, and publish platform-native content for channels such as Instagram and TikTok. The ideal candidate is a native German speaker with a passion for sports, strong video creation skills, and a talent for turning live moments into authentic, high-performing social content.
- Native-level German, both written and spoken.
- Confident and authentic communicator in front of the camera.
- Strong understanding of Instagram, TikTok, Reels and short-form video storytelling.
- Passionate about sports, particularly football, with a deep understanding of fan culture and online communities.
- Strong creative instincts combined with excellent trend awareness and social-first thinking.
- Proven video editing skills, ideally including experience with fast-turnaround or live-event content.
- Strong sense of entertainment, storytelling, and audience engagement.
- Self-starter with a proactive mindset who can work independently in dynamic environments.
- Basic understanding of social media KPIs and content performance metrics. Plus, willingness to evolve their social media analytics skills.
- Willingness to travel and work on selected evenings, weekends and matchdays.
We are looking for someone located in NRW
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