Founding Product Marketer
Mid-level Product Marketing role at Endgame. San Francisco · full-time · $200,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape the Endgame story and messaging built for both operational and technical execs, working with the CEO
- Own an end-to-end content operation covering blogs, customer stories, exec POVs and technical explainers
- Track competitors and keep battle cards current so sales stays armed
- Grow the brand and leadership presence on LinkedIn around AI-native GTM
- Convert co-build wins into reusable case studies that show the product's value
What you bring
- A generalist who has shipped across content, launch, competitive intel, customer marketing and exec ghostwriting
- Ability to turn product specs and co-build sessions into customer-facing narrative
- Experience writing messaging frameworks that land with both operational and technical leaders
- A track record partnering closely with a CEO on positioning
- Comfort with a fast write-ship-measure-iterate startup rhythm
Who this fits
This suits a hands-on product marketing generalist who wants to be the first in seat and set the voice from scratch. You should enjoy working shoulder to shoulder with founders and moving quickly rather than owning a narrow specialty. The role is full-time and hybrid in San Francisco. Background at an AI-native, developer-tools, or infrastructure company is a plus but not required.
From the employer
About Endgame 🌎
Endgame is building the context engine for go-to-market. The bet underneath the company: the hard part of applied AI isn't the model — it's getting the right context to it. Real enterprise data is messy. Duplicated contacts across seven systems, deals referenced by nickname in Slack, methodology that lives in someone's head. Models can't reason their way out of that. You have to do the work upstream.
So that's what we do. Entity resolution across CRM and conversational data, fact extraction with provenance, retrieval that respects permissions and recency, methodology encoded as first-class structure. The output: a layer that powers both day-to-day GTM work and the agents teams build on top of it — agents that work in production, not just demos. Companies like Monte Carlo, BetterUp, Braze, Hex, and Vistra run their revenue motion on it.
We're a small, technical team solving specific, unsolved problems at the boundary of data engineering and applied AI. If that's the work you want to be doing, we'd like to meet you.
Your Mission 🚀
We are hiring our Founding Product Marketer to shape how the world sees Endgame. You will work with the CEO to define and execute the messaging and content that drive awareness, trust, and adoption. Working directly with our leadership team, you will be instrumental in developing positioning strategy, crafting compelling narratives, creating standout content, leading product launches, and establishing a voice that cuts through the noise.
Your Responsibilities 🗓
Craft our story – Partner with the CEO and leadership team to define the Endgame narrative and the messaging architecture for both operational GTM leaders (CRO, COO, CEO) and technical leaders (CIO, CTO, VPE).
Build a strategic content engine – Own the calendar, delivery, and distribution of blogs, customer stories, exec POV pieces, technical explainers, and product updates.
Run competitive intelligence – Maintain battle cards for the categories we coexist or compete with, and keep sales armed with current truth.
Amplify our voice on LinkedIn – Drive organic growth and help establish Endgame and our leadership as go-to voices on AI-native GTM.
Build customer marketing as a flywheel – Turn co-build wins into reusable case studies that make Endgame's value tangible.
Our Ideal Candidate 🏅
You're a true generalist – You've shipped across content, launch, competitive, customer marketing, and exec ghostwriting, and you're comfortable wearing many hats at once.
You translate technical depth into customer language – You can read a product spec, sit in a co-build session, and walk out with the customer-facing version of the story.
You write for two audiences at once – You've built messaging frameworks that work for both operational and technical executives, and you know how to balance them.
You thrive partnering with founders – You've worked side-by-side with a CEO on positioning, and you know how to balance their voice with the company's.
You move fast – You write, ship, measure, and iterate, and you enjoy the pace of a startup environment.
Bonus points if you have experience at an AI-native, developer-tools, or infrastructure company growing an audience around a platform-shaped product.
Benefits 🏆
Competitive compensation and equity
401k, health, dental, and vision insurance
Flexible time off
Paid parental leave
Education stipend
The qualifications listed in our job descriptions are meant as guidelines, not strict requirements. You don't need to meet every qualification to apply — if you believe your skills and experience make you a strong candidate, we want to hear from you. Apply directly or reach out to us at hiring@endgame.io.
The qualifications listed in our job descriptions are meant as guidelines, not strict requirements. You don’t need to meet every qualification to apply—if you believe your skills and experience make you a strong candidate, we want to hear from you! Apply directly or reach out to us at hiring@endgame.io.