Founding Product Marketer

Roadrunner roadrunner.ai Open · verified Aug 22, 2026

On-site San Francisco Full-time Mid-level Product Marketing

Mid-level Product Marketing role at Roadrunner. San Francisco · full-time · no salary stated · we estimate $157,500–$206,250.

Estimated pay

Roadrunner has not published a salary for this role. The figure below is our estimate, not theirs.

$157,500 – $206,250

What the middle half of mid-level product marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 51 postings that stated pay, median $177,500. Last updated Aug 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage the website end to end and turn Roadrunner's positioning into useful copy
You'll build competitive intelligence and give Sales clear proof points, battlecards, and enablement
You'll create core go-to-market materials, including decks, architecture slides, and implementation guides
You'll publish LinkedIn posts covering company news, product updates, and thought leadership
You'll join customer and Sales calls, then turn objections and technical detail into sharper messaging

What you bring

You have product marketing, content, or brand experience at a fast-growing B2B company
You write clearly about CPQ workflows, pricing cases, and integrations for sales and technical leaders
You've personally built battlecards, sales presentations, launch materials, and website content
You can research competitors, separate useful signals from noise, and make the findings practical
You take ownership, create order in ambiguity, and deliver without waiting for perfect conditions

Who this fits

You fit this role if you want to be Roadrunner's first marketing hire and work closely with its founding team, Sales, and customers. The job suits a hands-on builder who is comfortable creating the marketing foundation from scratch and staying focused on sales impact. You must work in person in San Francisco or be willing to relocate there.

From the employer

About us

At Roadrunner, we're replacing the broken CPQ software that Sales teams have complained about, worked around, and given up on for years. Not improving it — replacing it. We're building a new agentic stack called PQA — Prompt, Quote, Approve, designed for the enterprise, on a data model built for how pricing actually works today.

We're Kleiner Perkins' first incubation since Glean, led by second-time founders with successful exits, and a team of engineers from Snowflake, Databricks, Citadel, Meta, Robinhood, Brex, and so on. We're in-person in San Francisco, and we're just getting started.

What you'll do

Be Roadrunner's first marketing hire — you'll partner closely with the founding team, who already have a strong point of view on our story and positioning. Your job is to take that conviction and turn it into the assets, narratives, and market presence that help us win.
Maintain the website end-to-end: you're the keeper of the story, and you treat copy as a product.
Own the competitive intelligence function. Know who we're up against, how we win, and how to arm the sales team with the materials to prove it.
Develop Roadrunner's foundational go-to-market asset library: sales decks, one-pagers, battlecards, architecture slides, and implementation overviews.
Create and publish LinkedIn content for company announcements, product moments, and thought leadership.
Embed with the Sales team and stay close to customers — join calls, absorb objections, and turn what you hear from the field into materials that sharpen the pitch and messaging that resonates in market.
Translate the PQA stack and complex enterprise integration patterns into clear, compelling narratives for technical buyers and business stakeholders alike.

Example projects

Lead Roadrunner's competitive intelligence build-out from scratch: conduct win/loss interviews, analyze our competitors in depth, and produce a battlecard suite that clearly articulates where and why Roadrunner wins. Then run the rollout — a live Sales enablement session, a Slack summary, and a leave-behind reps can pull up on any call.
Build Roadrunner's foundational sales asset library: pitch deck, architecture slides, implementation overview, and objection-handling guide. Design it so a rep can move from first call to technical win without reinventing the wheel — and so a new hire can ramp in their first week.

What you'll bring

Experience in product marketing, content, or brand at a high-growth B2B company; enterprise software, technical product, or revenue operations experience strongly preferred.
Exceptional writer. You can take a complex CPQ workflow, a pricing edge case, or an integration architecture and produce copy that makes a VP of Sales or a CTO immediately understand why it matters.
Hands-on builder. You've created competitive battlecards, sales decks, launch assets, and website copy yourself.
Sales-first instinct. You treat the sales team as your primary customer. You sit in on calls, you know the objections cold, and you measure yourself by pipeline impact.
Deep competitive intelligence chops. You know how to track a market, synthesize what's signal versus noise, and make it actionable for the people who need it.
A driver, not a passenger. You create structure where none exists, own outcomes end-to-end, ship before things are perfect, and are comfortable with ambiguity.
Based in SF or excited to relocate - we’re an in-person team.

Bonus points if…

You've marketed a CPQ, CRM, or revenue operations product and understand the buyer pain firsthand.
You've worked at a company known for exceptional product narrative — Stripe, Linear, Vercel, or similar.
You understand technical architecture well enough to have a real conversation with an enterprise IT or RevOps team.
You've been the first or second marketing hire at an early-stage company and know what zero-to-one actually feels like.

What we offer

Medical, dental, and vision benefits for you and your family.
Lunch and dinner, as well as snacks and coffee to keep you energized.
Take what you need vacation policy.

Equal opportunity

We value our differences, and we encourage all to apply — especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Roadrunner is an equal opportunity employer.