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Product & Marketing Lead - AI Oriented

emptor Open · verified Oct 26, 2026
Mexico Full-time Senior General Marketing

At a glance

Senior General Marketing role at emptor. Mexico · full-time.

Pay not stated Marketing Lead salary

RoleGeneral Marketing
SenioritySenior
LocationMexico
EmploymentFull-time
PostedOct 12, 2026 · 2w ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Run the AI product lifecycle and manage its backlog in Linear, taking direct responsibility for product areas
  • Configure AI workflows for new B2B clients and help their onboarding reflect each client's requirements
  • Turn business goals into product requirements and OKRs, then help teams decide what to prioritize
  • Test product changes, track customer outcomes, and use interviews to understand whether releases solve real needs
  • Coordinate with the CEO and Product, Marketing, Sales, and Engineering teams to keep delivery on track

What you bring

  • At least one year of product management, product operations, technical operations, or hands-on product-launch experience
  • Strong English and Spanish communication, with the ability to turn business needs into clear product or technical requirements
  • Practical comfort with software products, APIs, integrations, logs, and technical documentation
  • Experience working with engineers and customers through discovery, design thinking, and iterative delivery

Who this fits

This suits someone ready to work hands-on at first, manage initiatives independently, and gradually take on more ownership and delegation. You’ll collaborate across Product, Engineering, Sales, and Marketing, with responsibility for keeping product work moving when the CEO is absent. The role is based in Latam and requires availability within the stated UTC-5 window.

From the employer

Focus:
Product Marketing - AI Oriented

About the team

We're a diverse, globally distributed team, and we love the freedom that remote work and async communication bring. Our teammates come from all kinds of timezones, cultures, backgrounds, and experience levels, and that mix is what makes us great. If you enjoy working with people who see the world differently than you do, you'll feel right at home here.


Product & Marketing Lead

As a Product & Marketing Lead at Emptor, you will support the CEO, Marketing, Sales and Product leaders in the day-to-day execution of our AI product while progressively taking ownership of product areas and initiatives. You will help ensure that the team is working on what matters most, that requirements are clearly understood, that features are properly configured and tested, and that what we ship generates value for our customers. You will also be expected to own parts of the product directly rather than simply coordinate work between teams.


Location

Latam - 8:00 AM UTC-5 to 8:00 PM UTC-5

Compensation

2.200 USD per month


Required Domain/Technical Knowledge

  • A passion for technology and innovation
  • Strong interest in AI and emerging technology
  • Comfort working with software products, APIs, integrations, dashboards, logs, and technical documentation
  • Strong written and verbal English and Spanish communication skills
  • Ability to translate business requirements into clear technical/product requirements
  • Strong attention to detail
  • Ability to manage multiple priorities without losing track of execution
  • Strong organizational and follow-through skills
  • Comfort working in ambiguous and rapidly changing environments

You should be comfortable with concepts such as:

  • Prompt engineering
  • Web crawling
  • LLM-based applications
  • AI conversation design & AI workflow configuration
  • Webhooks and basic system architecture
  • Debugging and troubleshooting
  • Reading logs
  • Understanding frontend/backend interactions at a conceptual level
  • Using AI coding/development tools such as Claude Code
  • Testing AI outputs and identifying failure modes
  • Thinking systematically about edge cases


Work Experience

  • 1–3+ years of experience in product management, product operations, technical operations, owning your own tech company or launching products that customers actually use
  • Experience leading people or coordinating delivery across functions. We expect hands-on work at the start, with room to grow and delegate over time
  • Experience working with cross-functional teams, particularly Product, Engineering and Sales
  • Examples and at least one sample of an effective document delivered in the past
  • Experience working directly with engineers and customers, using discovery, design thinking and iterative delivery to solve concrete problems


Responsibilities and Functions

  • Attend to different meetings in order to understand how tasks/sprint rituals are being developed in different teams (Engineering, Product, Marketing and Sales)
  • Work directly with our CEO, Marketing, Sales and Product leaders
  • Own the full product lifecycle of our AI product and backlog management in Linear
  • Support onboarding of new B2B clients by configuring flows per client requirements
  • Perform the tasks delegated in a diligent and attentious way, also review certain tasks of peers, maintaining attention to the integrity and correctness of the work process carried out
  • Contribute to strategy planning, helping to prioritize tasks and understanding needs
  • Help ensure that product execution is within the stipulated requirements and deadline
  • Track the results of deliveries to know if customer needs are being met
  • Participate in customer interviews, ask questions and collect answers
  • Actively participate in product testing


Autonomy Level

  • You demonstrate strong decision making; including the right teammates and leads in decisions
  • You are responsible for work continuity related to Product and Marieting when the CEO is absent and help contribute to all areas of the product area and the company


Feedback, Communication and Collaboration

  • Build understanding and trust across Product and Marketing Team(s)
  • Receive and deliver constructive feedback in a respectful manner and manage to apply it to your work in order to maintain continuous improvement and excellent working relationships within the organization


Business Impact Level

  • Manage discrete initiatives independently with light mentorship, escalating key decisions appropriately
  • Expand competencies to handle diversified tasks with quality, while safeguarding team focus and reviewing peers' work for accuracy
  • Translate business objectives into product OKRs
  • Act as a cross-functional catalyst, integrating team efforts with other areas of the organization
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.