Performance Marketing Lead

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications. Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global. We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox. We’re hiring builders who want ownership, speed, and impact at global scale.

The Role:

You’ll own paid acquisition across every channel and market, on a budget of several million dollars a month. Your goal is to grow first-month and lifetime revenue at a target return on ad spend (ROAS), not to grow clicks or signups. You’ll decide where each next dollar goes, by country, channel, campaign, and partner, and you’ll be the first to notice when a channel looks good on the dashboard but brings in users who never build anything or pay twice.

What You’ll Do:

• Own the plan: split monthly budget across Google (non-brand and brand), Meta, Bing, TikTok, programmatic, affiliates, and influencers, and across 30+ countries, based on where marginal ROAS is highest. Each month, defend the plan against what actually happened
• Run channels hands-on and through agencies: Search, Performance Max and AI Max, Meta Advantage+ and value-based campaigns, app campaigns, and programmatic partners. Know when to scale, cap, or cut
• Hold affiliates and partners accountable: find low-quality and incentivised traffic at the sub-publisher level, for example a source whose users pay for a trial within minutes but never create a project. Reverse bad payouts, and design commission structures that pay for real usage and renewals, not trial sign-ups
• Measure on revenue, not on platform reports: judge every channel on day-0, day-7, and day-30 revenue per signup, payback period, and repeat purchasing, from our own data. Know where ad platforms over-count, and why
• Keep the tracking healthy: own server-side conversion setup (Meta CAPI, Google enhanced and offline conversions), the conversion values sent for value-based bidding, and UTM and attribution standards. Notice quickly when an event breaks
• Work with product and pricing: paywall, trial, pricing, and top-up offer changes move ROAS as much as bids do. Partner with Growth Product to read those changes by country and channel, and to tell traffic-quality problems apart from product problems
• Run a creative and landing-page testing programme by market and language, including localised and creator-led ads
• Build and lead the team: channel managers, analysts, and agencies

What We’re Looking For:

• 7+ years in performance marketing, including 3+ years owning a budget of $1M+ a month across several channels and countries
• Hands-on depth in Google Ads and Meta Ads: account structure, bidding strategies (tCPA, tROAS, value-based), budget pacing, and recognising when automated campaigns are buying cheap, low-intent traffic
• Comfortable judging growth on LTV and ROAS in a subscription or usage-based business, including how free trials, discounts, and repeat purchases change what a “conversion” is worth
• Strong SQL: you can query a warehouse such as BigQuery yourself to build cohorts, break down a change by country and channel, and check what the platforms report
• Has managed affiliates or performance networks at scale (Impact, PartnerStack, or similar), including detecting fraud and incentivised traffic and enforcing payout terms
• Solid grasp of attribution and measurement: server-side conversions, UTM hygiene, gaps between ad-platform and internal numbers, and designing holdout or geo tests
• Can explain a drop: when a metric moves, you separate traffic mix from product change from tracking error before acting, and you write it up clearly for leadership
• Has led people and agencies and is comfortable setting their targets and holding them to them

Good to Have:

• Has worked on a product-led AI, developer-tool, or SaaS product whose users discover it through search
• Has run localised acquisition in Europe (Italy, France, Germany, Spain) and/or high-volume, low-price markets (India, Brazil, Indonesia), including local payment and pricing differences
• Python or notebook skills for budget-allocation models, response curves, or marketing mix modelling (MMM)
• Has used newer channels: ChatGPT and AI-search ads, Reddit, YouTube, programmatic (StackAdapt, The Trade Desk), connected TV
• Has run influencer and creator programmes measured on revenue, not reach
• Has worked closely with product and pricing teams on paywall, trial, and offer experiments
• Has built a performance marketing function from scratch at a fast-growing startup

Why Join Us:

• Work at the frontier of agentic AI, helping real users experience the next generation of computing
• Collaborate with a small, fast, and deeply technical team obsessed with product and growth
• Shape a new paradigm where software builds itself from human intent
• Competitive compensation, equity, and real ownership of the growth function

Benefits and Perks:

1. Daily Meals: Lunch and Dinner provided
2. Family Insurance: 5 Lakhs worth of coverage for you and your family
3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let’s build the future of software together.