Performance Marketing Lead (Google Ads)
At a glance
Senior Performance Marketing role at Clera. Warsaw · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run Google Ads on Search, Performance Max and YouTube, covering campaign design, keywords, audiences, budgets and creative
- Test signup and landing-page changes each week, capturing the idea behind each test and what it teaches you
- Own tracking and attribution through GA4, enhanced conversions, offline imports, conversion modeling and server-side event tuning
- Improve the path from ad response to signup and paid customer, then create reusable libraries and a market-scaling playbook
- Share spend, customer acquisition cost and pipeline contribution, while raising performance expectations across paid acquisition
What you bring
- At least four years in paid search, including substantial hands-on expertise with Google Ads
- You have managed budgets inside Google Ads and been accountable for commercial results
- You can work with GA4, pixel setup, enhanced and offline conversions, and attribution models
- You have a documented testing process and measurable results from experiments
- You use AI assistants such as Claude in your daily workflow
Who this fits
This suits a senior paid-search marketer who has improved the journey from advertising through signup to paid conversion. The role can be based on-site in Warsaw, remotely in Europe or the US Eastern time zone, or from Dublin or New York.
From the employer
About the Role
Own Google Ads as a paid acquisition channel for an AI-focused B2B software product. You will build and scale the program end to end, working within the paid acquisition team and partnering with landing page and signup owners to grow paying customers efficiently.
What You'll Do
Manage Google Ads across Search, Performance Max, and YouTube, including campaign structure, keyword strategy, audiences, budgets, and creative assets.
Run weekly conversion experiments with landing page and signup stakeholders, documenting hypotheses, results, and learnings.
Own measurement and attribution, including GA4, enhanced conversions, offline conversion imports, conversion modeling, and server-side event optimization.
Improve the full conversion path from ad engagement through signup to paying customer.
Build reusable keyword, audience, and asset libraries and develop a documented playbook for scaling across markets.
Report regularly on spend, customer acquisition cost, and pipeline contribution.
Help strengthen performance standards across the broader paid acquisition program.
What We're Looking For
Four to eight years of paid search experience, including at least four years in paid search roles and deep proficiency with Google Ads.
Hands-on experience managing Google Ads budgets directly in the platform and accountability for business outcomes.
Proficiency in GA4, pixel implementation, enhanced and offline conversions, and attribution modeling.
A documented experimentation practice with a track record of testing and measurable results.
Experience owning or improving the conversion journey from ad to signup to paying customer, including landing page experiments.
Daily use of AI tools such as Claude or similar products to improve workflow.
B2B SaaS or AI product experience is relevant; experience scaling paid search from an early-stage company or working with product-led growth is beneficial.
Location
On-site in Warsaw, Poland, or remote within Europe or the US Eastern time zone. Dublin and New York are also listed as location options.
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