Senior Marketing Specialist
At a glance
Senior General Marketing role at Elchemy. India · full-time.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the full inbound funnel, from attracting traffic and generating leads through conversion, with accountability for pipeline results
- Run SEO, paid, content, email, and social programs, testing and refining them to increase qualified inbound leads
- Bring industry speakers to events, grow delegate attendance, and lead booth setup at B2B gatherings
- Shape product and launch value propositions, then carry them across email, web, social, blogs, and video
- Set content and PR direction, manage agency and media relationships, and use growth metrics to guide choices
What you bring
- Six to seven years in growth marketing, with exposure to brand, content, or social marketing
- Proof that you have managed a lead-generation funnel from acquisition to conversion and use testing and data to improve it
- Experience in a fast-growing startup is strongly preferred
- Ability to work in energetic, fast-moving cross-functional teams with ownership, business judgment, and an entrepreneurial approach
- A Media or Mass Communication education from a reputed institute is a plus
Who this fits
You’ll suit a high-energy, fast-growing environment where you take ownership, apply business judgment, and work across functions. Strong networks and high EQ matter for the role. This is a full-time position based in Mumbai or Gurgaon.
From the employer
About Elchemy
Elchemy is a tech-enabled, cross-border specialty chemicals distribution platform helping companies across the US and Europe source high-quality chemical raw materials from trusted manufacturers across Southeast Asia and beyond. We operate at the intersection of discovery, quality assurance, and fulfillment, simplifying what has traditionally been a fragmented and opaque procurement process. By combining deep industry expertise with a technology-first approach, we enable faster sourcing, greater reliability, and scalable global supply chains for our customers.
In just 3 years of operations, Elchemy has scaled rapidly, serving customers in over 55 countries and building active partnerships with 200+ suppliers across more than 15 manufacturing geographies. Our platform supports a wide range of specialty chemical applications, helping businesses access the right materials with confidence and speed. Our vision is to build the world’s largest global specialty chemicals distributor, reimagining the industry through technology-led discovery, seamless fulfillment, and data-driven decision-making.
Elchemy is backed by marquee investors and has raised over $7.5 million to date. Our team brings together alumni from IITs, IIMs, and NITs, along with professionals who have built and scaled startups and worked across global multinational organizations. We are here to fundamentally transform the $800B specialty chemicals industry - making it more transparent, efficient, and globally connected through new-age technology.
Location: Mumbai | Gurgaon
Roles and Responsibilities
- Own and grow Elchemy's inbound marketing engine end-to-end from traffic and lead generation through to conversion and be directly accountable for inbound pipeline numbers
- Drive growth marketing initiatives across channels (SEO, paid, content, email, social) to increase qualified inbound leads; continuously test, measure, and iterate on what moves the needle
- Identify & invite industry stalwarts as speakers; attract delegate participation in Offline events
- Establish Elchemy’s brand, lead booth installation in various B2B events
- Develop & market value proposition for our current products & new launches
- Cascade the value proposition through various mediums (email marketing, website, social-media, blogs, videos etc.); define communication guidelines
- Convey Elchemy values to all stakeholders to imprint them in their minds
- Align all communications with Elchemy’s positioning, vision, goal, tone & identity
- Define Elchemy’s content strategy to establish the company as industry leader
- Define PR strategy, liaison with agencies & media houses (organic/inorganic)
- Spearhead engagement vehicles like marketing emails, newsletters, blogs etc.
- Track and report on growth and marketing metrics (inbound leads, conversion rates, CAC, campaign ROI) and use data to guide marketing decisions
Skills and Qualifications
- 6-7 years of experience in Growth Marketing, with prior exposure to brand, content, or social media marketing
- Demonstrated experience owning an inbound/lead-generation funnel end-to-end, with a strong bias for testing and data-driven decision-making
- Experience working in a high-growth startup is strongly preferred
- Educational background in Media or Mass Communication is a plus from a reputed Institute is a plus
- Should have an ability to work in high-energy, fast-paced cross-functional teams
- Should have an entrepreneurial bent of mind, strong business acumen, good network, can commit and take ownership; should have high EQ
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