PH Product Marketing Team Lead
At a glance
Senior Product Marketing role at Elanco. Shanghai · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead the product management team in building and delivering affiliate marketing plans with sales and technical partners
- Shape brand leadership and create therapeutic marketing capabilities, tools, and customer-focused solutions
- Direct promotional content across social channels while improving returns from online and offline conversions
- Use market analysis, spending oversight, production planning, and sales forecasts to protect inventory and finances
- Build relationships with key opinion leaders and strategic accounts to strengthen brands and support innovation
What you bring
- An undergraduate degree in marketing, veterinary medicine, or a related discipline, with a master's preferred
- At least five years in pet health marketing or a related area, including three years leading teams
- Data analysis and financial skills, plus fluent spoken and written English
- Experience collaborating with R&D, Finance, and Business Development teams
Who this fits
You’ll suit a senior product marketing leadership role covering pet health brands, affiliate planning, forecasting, and team direction. The position is based on-site at the Shanghai head office and involves thirty percent travel.
From the employer
At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your Role: Pet Health Product Manager Lead
As the Pet Health Product Manager Lead, you will drive the strategy for key brands and species to maximize market opportunities while aligning with global branding guidelines. You will lead the Product Management team in developing comprehensive marketing plans that improve sales, revenue, and market share across the affiliate.
Your Responsibilities:
Lead the Product Management team to develop and execute affiliate marketing plans, ensuring cross-functional alignment with sales and technical teams to maximize business growth.
Strategically enhance brand leadership and build therapeutic marketing capabilities and tools to provide customer-centric total solutions.
Oversee the generation of promotional materials across social media platforms, focusing on maximizing ROI for both online and offline conversions.
Conduct comprehensive market analysis and manage expenditure, production, and sales forecasting to ensure inventory and financial health.
Cultivate and maintain strong business relationships with Key Opinion Leaders (KOLs) and strategic accounts to drive innovation and brand influence.
What You Need to Succeed (minimum qualifications):
Education: Undergraduate degree in Marketing, Veterinary Medicine, or a related field (Master’s degree preferred).
Experience: Minimum of 5 years in Pet Health marketing or related areas, including at least 3 years of proven team leadership experience.
Proficiency in data analysis and financial knowledge, with fluent English communication skills (written and spoken).
What will give you a competitive edge (preferred qualifications):
Demonstrated experience working effectively across cross-functional areas such as R&D, Finance, and Business Development.
Strong analytical skills with the ability to translate customer requirements into defensible product positions.
Proven ability to set priorities, manage multiple tasks, and execute complex projects within policy guidelines.
Excellent organizational and implementation skills with a commitment to achieving positive results.
Additional Information:
Travel: 30%
Location: Shanghai - China Head Office - On-site
Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
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