Brand Strategy Manager
Mid-level Brand Marketing role at Ehzq. Chicago · full-time · $104,000–$156,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape group positioning, narrative, messaging architecture and tone across markets
- Build propositions for campaigns, services and solutions with activation, creative and service teams
- Lead workshops that test brand thinking and align senior stakeholders on direction
- Recommend brand architecture, names and transition plans for acquired firms
- Define the employee value proposition and use research to refine messaging
What you bring
- A marketing, communications, business or related degree, or equivalent experience
- Around seven years in brand strategy across an in-house, agency or consultancy setting
- Experience building propositions, messaging systems, brand architecture and naming strategies
- Strong writing, facilitation and research skills, including senior stakeholder workshops
- Ability to make evidence-based recommendations and secure senior leadership support
Who this fits
You’ll suit a strategist who can work across markets and complex organizations, clarify complicated services and collaborate with senior leaders. The role is hybrid in Chicago and involves working across markets and cultures. Professional services experience can help but is not required.
From the employer
Grant Thornton is seeking a Brand Strategy Manager to join the team. Approved office locations can be found below.
The opportunity
Grant Thornton Advisors is expanding across more than 20 markets, with new firms continuing to join the group. This creates significant brand strategy work: developing propositions, shaping brand architecture, naming new offers and determining how acquired firms transition.
As Brand Strategy Manager, you will shape the group’s positioning and narrative and lead the development of propositions and messaging for priority campaigns, services and solutions. You will prepare brand architecture, naming and acquired-brand recommendations and develop the employee value proposition. The role reports to the Director, Brand Strategy.
What you will do
Brand story and positioning
Develop and evolve the group’s positioning, narrative, messaging architecture and tone of voice principles for use across markets
Connect audience, client need, value and proof in every framework, so each claim we make is clear, credible and consistent
Propositions and messaging
Build the proposition and messaging frameworks behind our campaigns, services and solutions, working with activation, creative, content and service line teams
Design and lead brand workshops with leadership teams, markets and service lines to shape propositions, test the thinking and build agreement on the direction
Turn approved strategy into clear creative briefs and keep the agreed direction intact through development
Brand architecture and naming
Shape the group’s brand architecture as we grow, developing options and naming recommendations for acquisitions, products, platforms, services and solutions
Prepare decision papers for senior leaders, setting out each option with its commercial, legal and market implications
Partner with Legal throughout, so trademark and regulatory advice shapes each recommendation from the start
M&A brand strategy
Assess the brand equity of firms joining the group and recommend how each brand transitions, from the end state through to the approach and timing
Develop the positioning and core messages for acquisition announcements, connecting each new firm clearly to the wider group
Employer brand
Define and evolve the employee value proposition with People and Culture, from the promise we make to talent through to the proof points and core messages behind it
Brief the teams responsible for employer brand activity, ensuring the core proposition and messaging are applied consistently
Insight and evidence
Define the questions our brand tracking and testing programs need to answer, from awareness and consideration through to message performance
Interpret the findings and recommend changes to positioning and messaging over time
Other duties as assigned
What you will bring
Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience
Around 7 years in brand strategy, gained in-house, in an agency or in a consultancy
Experience working across markets or in a complex organization; professional services experience is useful but not required
A proven record building propositions and messaging architectures
Strong writing and editorial judgment, able to make complex services clear, credible and distinctive
Experience in brand architecture, naming and acquired-brand strategy
Employer brand experience and confidence working with senior People and Culture stakeholders
Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures
Research literacy: able to frame testing questions and turn findings into recommendations
The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support
The base salary range for this position is between $104,000 and $156,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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