Head of Content

ehr Open · verified Sep 10, 2026

Auckland Full-time Director Content Strategy

Leadership Content Strategy role at ehr. Auckland · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set content direction for the website and external channels around business and marketing goals
You'll manage calendars covering campaigns, product launches, and brand initiatives
You'll oversee web, article, landing page, email, and external post production
You'll align messaging across social, email, websites, partner sites, and other outlets
You'll coordinate contributors and vendors, review quality, and use analytics to improve results

What you bring

You have a relevant bachelor's degree or higher and at least five years in content, digital marketing, editorial, or related roles
You've managed website content and campaigns spanning multiple channels
You write and edit at a native English level; Chinese language ability is an advantage
You understand SEO, web analytics, landing pages, and email campaigns
You can manage deadlines, communicate with stakeholders, and work in a structured, hands-on way

Who this fits

This role suits a hands-on content professional who can coordinate writers, designers, agencies, and freelancers while aligning product, sales, departments, and regions. You'll work from the Albany, Auckland office, Monday to Friday, from 10 A.M. to 6:30 P.M. Experience in an international or cross-border setting is beneficial.

From the employer

Head of Content – Global Wave Group

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The Head of Content will be responsible for planning, creating and managing all key content for the company’s website and external channels, ensuring consistent messaging and alignment with brand and business goals.

Key Responsibilities

Content Strategy & Planning

Develop and maintain a content strategy for the website and external platforms that support overall marketing and business objectives.

Create and manage an annual and quarterly content calendar, covering key campaigns, product launches, and brand initiatives.

Content Creation & Management

Oversee the creation, editing and publishing of website content, articles, landing pages, emails, and external posts.

Ensure all content is accurate, on-brand, compliant with relevant regulations, and optimized for search (SEO) and user experience.

Develop and maintain content guidelines, tone of voice and templates to standardize content production.

Cross-Channel Alignment & Collaboration

Ensure consistent messaging across websites, social media, email, partner sites and other distribution outlets.

Collaborate with product and sales teams to translate complex product information into clear, customer-friendly content.

Quality Control & Performance Monitoring

Review and approve key content pieces to ensure quality, consistency and compliance with brand and legal requirements.

Monitor content performance using basic analytics (e.g. traffic, engagement, conversions) and make data-informed improvements.

Team & Vendor Management

Coordinate internal writers, designers and external agencies/freelancers to deliver content on time and to standard.

Provide clear briefs, feedback, and guidance to maintain a high standard of output.

Essential Requirements

Bachelor’s degree or above in Business, Finance, Marketing, Communications, Journalism, Languages, or a related field.

5+ years of experience in content marketing, digital marketing, editorial, or related roles.

Proven experience managing website content and multi-channel content campaigns.

Experience working in an international or cross-border environment is a plus.

Strong writing and editing skills in English; additional language skills are an advantage.

Solid understanding of digital marketing basics (SEO, web analytics, landing pages, email campaigns).

Ability to manage multiple projects and deadlines, with strong attention to detail.

Strong communication and stakeholder management skills, able to align different departments and regions.

Structured, hands-on and result-oriented working style.

Native-level English proficiency; Chinese language skills are an advantage.