Senior Manager - Social Media Communications - SCO
At a glance
Senior Social Media role at Ehpv. Gurgaon · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the B2B social strategy, prioritizing LinkedIn and connecting campaigns to business and corporate communication goals
- Plan recurring content calendars and produce posts, carousels, infographics, videos, interviews and event materials
- Turn complex logistics, supply chain, technology and business topics into clear, social-first stories
- Create leadership content, update enterprise web pages and support announcements, partnerships, customer stories and milestones
- Measure campaign outcomes, manage reputation monitoring and coordinate SEO, SEM, paid media and agency work
What you bring
- You can manage B2B social campaigns across LinkedIn and other key platforms, from planning through reporting
- You can develop varied content and executive communications from technical or complex business information
- You can use social listening, performance dashboards and reporting to guide campaign and reputation decisions
Who this fits
This role suits a senior social media communications professional who can work across business, commercial, sustainability, human resources, communications, technology and digital teams. You will work onsite in Gurgaon, India, with global teams and external agencies. The role also fits someone comfortable balancing hands-on content production with measurement, reputation management and campaign coordination.
From the employer
Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.
Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.
Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.
Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.
Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.
Develop and update web pages for businesses and enterprise functions.
Lead high impact social media campaigns on businesses.
Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication
Translate technical or complex business information into simple, interesting and social-first content.
Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones.
Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.
Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development.
Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.
To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives.
Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.
Manage external creative, social media and production agencies where required.
Work with tech team to implement SEO strategies to drive website traffic.
Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.
Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.
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