Senior Manager, Social Media
Brinker International Open · verified Sep 21, 2026 At a glance
Senior Social Media role at Brinker International. Coppell · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Chili’s organic social calendar, deciding which content goes out, when, and for what purpose
- Move organic posts from idea through publication while coordinating your direct report and agency partners
- Turn performance metrics and social listening into real-time reporting tied to business results
- Monitor cultural shifts and trends each day, identifying timely opportunities for Chili’s
- Set moderation standards, guide agency responses, engage the community, and develop a junior team member
What you bring
- Five to seven years managing social media on the client side, or seven to ten years in an agency setting, with strategy and analytics experience
- Strong command of social analytics and listening platforms, plus the ability to turn data into a clear perspective
- Experience managing or coaching a direct report and helping that person grow
Who this fits
You’ll fit this role if you can lead organic social strategy, interpret analytics, spot trends quickly, and develop people. The job is based in Coppell, Texas, with a hybrid schedule that includes weekly work-from-home flexibility. You’ll report to the Director of Social Media, Influencer and Campaigns and support Chili’s social presence
From the employer
Senior Manager, Social Media
Coppell, TX
What does it mean to be a BrinkerHead? It means creating moments that make everyone feel special — whether you’re supporting our restaurants, celebrating wins with your team, or sparking ideas that keep Guests coming back. We play like a team, take pride in our culture, and know that life’s too short not to work happy.
At Brinker’s Restaurant Support Center (RSC), every role fuels the success of our brands — Chili’s® Grill & Bar and Maggiano’s Little Italy® — and directly impacts Team Members and Guests. From bold ideas to everyday support, we help create a fun atmosphere, great food and drinks, and the kind of hospitality that keeps everyone coming back. Here, you’ll discover opportunities for career growth, belonging, wellbeing, and plenty of chances to work hard and have fun.
Brinker International is an equal opportunity employer. We’re proud to provide a welcoming, respectful environment where everyone can thrive.
Job Summary
This role reports to the Director of Social Media, Influencer and Campaigns and own the strategy behind social media, reporting, and trend spotting. The role centers on three things: mapping out what we post and when, partnering with our creative team to bring it to life, and using reporting and social listening to prove what works and cut what doesn't. Clear benchmarks and modern tracking show us where we stand. This keeps reporting focused on driving decisions across the team.
What You’ll Do
- Build and manage Chili's organic content calendar across all core social platforms. Decide what gets posted, when, and why
- Own organic content from concept to publish, in partnership with direct report and agencies. Creative team provides input on creative concepts but this role drives execution.
- Own social reporting from end to end. Connect performance data and social listening into one story that shows how social drives business results, tracked in real time and consistent with finance and insights.
- Track culture and trends daily. Flag moments early so Chili's joins the conversation while it still matters.
- Own the social moderation strategy, directing our agency partner on brand voice, response guidelines, and escalation paths, while building real connection with fans through comments and daily interaction so the community feels heard at all hours.
- Coach and develop a direct report, setting clear goals, giving regular feedback, and building the skills and career path of a junior team member.
What You Bring to the Team
- 5-7 years of social media management client side or 7-10 years of social media management experience agency side with a track record in strategy and analytics
- Deep fluency in social analytics and listening tools, with the ability to translate numbers into a clear point of view
- Experience managing or coaching a direct report, with a track record of developing talent.
Why Brinker
At Brinker, we believe life is short, so work happy! That means creating an environment where you can grow your career, feel a sense of belonging and wellbeing, and have fun along the way.
Here’s how we make that real for our BrinkerHeads at the RSC:
- Flexibility that fits your life: Hybrid schedules with weekly flex days to work from home.
- Enjoy our brands: Generous dining discounts at Chili’s® Grill & Bar and Maggiano’s Little Italy®.
- Wellbeing at work: On-site gym and fitness classes like yoga and boot camp.
- A culture worth celebrating: From company-wide events to a casual, collaborative atmosphere, you’ll find plenty of ways to connect, work hard, and play hard.
Check our Careers page and LinkedIn for more exciting opportunities!
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