Senior Marketing Analyst-Risk Management
At a glance
Senior Marketing Analytics role at Egug. Gurugram · full-time.
Pay not stated Marketing Analyst salary
growthroles summary, based on the employer's posting.
What you'll do
- Run onboarding and offer setup from initial steps through launch, checking each part of the campaign process
- Complete offer changes on time and review campaigns for quality before delivery
- Coordinate with regional colleagues, marketing teams and technology partners to set up offers and resolve launch issues
- Lead cross-functional projects that improve and standardize processes, while keeping stakeholders updated
- Coach newer teammates and share knowledge to build team capability
What you bring
- A relevant or quantitative bachelor’s degree and at least five years of experience
- Marketing operations, MarTech, campaign execution or marketing experience is a plus
- You bring careful execution, analytical problem-solving and project management focused on process quality
- You communicate clearly and can manage several workstreams while working across stakeholders
Who this fits
This role suits someone who can work independently while coordinating with global colleagues and multiple partners. It is a hybrid position based in Gurugram.
From the employer
Amex Offers Marketing Operations (AOMO), part of Amex Offers Digital Media (AODM) is a global organization that sits within MEMBERSHIP PORTFOLIO SERVICES (MPS) within the US Consumer Services Business. MPS is responsible for developing and scaling several growing businesses that are strategically important to American Express. We are developing unique and differentiated ways to strengthen the Membership Model by connecting Card Members with Merchants that create opportunities to help drive our growth over the mid-to-long term. This is an exciting opportunity to be a part of the AOMS India team which is part of the Amex Offers Marketing Operations center of excellence within AODM. The AOMS India team is responsible for enabling Merchant and Card Member growth strategies and focusing on ensuring flawless onboarding and execution of global Amex Offers campaigns through effective marketing solution design, consultation, campaign set-up and delivery. The team is also focused on enabling partner priorities and is responsible for driving process transformation and automation to drive greater capacity and speed to market while maintaining quality and performance metrics.
The incumbent needs to have a sound business acumen, Marketing and/or Operations experience, and excellent interpersonal skills. The incumbent should be able to lead and support the various initiatives which would involve working with multiple business partners and global colleagues. S/he should have an eye for detail and be adept at problem solving. S/he must possess effective collaboration and communication skills and should be able to work independently and as a team.
•Manage the onboarding process and offer set-up for Global AmEx Offers, ensuring the successful set-up, execution, and delivery of offers within the Amex Offers Ecosystem.
• Review and validate all process steps in the end-to-end Amex offers construct.
• Ownership and completion of all Marketing Campaign Onboarding process steps
• Timely execution of change requests applicable to the Offers construct
• Collaborate with US, LACC, EMEA and APAC colleagues and other Marketing teams for seamless delivery of Marketing offers.
• Build team capabilities through coaching, knowledge sharing, succession planning and mentoring new team members.
• Foster a high performance and collaborative culture with clear accountability, strong risk awareness and continuous improvement.
• Lead complex cross functional initiatives, providing strategic direction and subject matter expertise while influencing stakeholders.
• Strong executive communication and presentation skills, with the ability to lead discussions and provide clear, concise updates in leadership forums.
• Manage stakeholders, streamline, and standardize the process, drive process transformation
• Perform quality review of all offers.
• Work with Technologies partners to successfully set-up, track and validate offers, resolve issues, and ensure they launch successfully.
• Continue to meet the evolving needs of our Partners, Card Members, and Merchant
• This is a hybrid role
Prior experience of Marketing Operations, MarTech, Execution, and/or Marketing a plus.
• Strong relationship management skills, ability to influence and collaborate across multiple partners and stakeholders.
• Proven ability to independently manage multiple workstreams and consistently drive results.
• Strong attention to detail and accountability to drive flawless execution.
• Project management skills with a strong focus on process excellence.
• Demonstrate analytical and systematic approach to problem solving.
• Knowledge of advanced excel, VBA, Tableau, Python and AI highly desirable
• Ability to think innovatively and challenge the status quo.
• Excellent verbal and written communication
• Desire to work in a fast-paced, dynamic environment.
Bachelor’s degree in a relevant/quantitative field with 5+ years of experience. Post Graduation certification preferred – PGD, Masters, preferably in Marketing.