Marketing Executive
At a glance
Mid-level General Marketing role at Egug. Hong Kong · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help plan and run Cardmember offers, outbound marketing and local or Greater Bay Area spending campaigns
- Develop campaign materials such as eDMs, social posts, website updates and other marketing collateral
- Coordinate with merchant and technology teams so campaigns launch smoothly and on schedule
- Track campaigns, maintain records and help assess results for reporting and improvements
What you bring
- Around one to two years in marketing, ideally executing campaigns or digital work; relevant internship experience may suit a new graduate
- Familiarity with digital channels, social platforms and the practical steps involved in running campaigns
- Strong written and spoken English, Cantonese and Mandarin
Who this fits
This role suits a hands-on marketer who can organize several tasks, meet deadlines and work with internal teams and external partners. You’ll report to an Assistant Marketing Manager and work in a hybrid role in Hong Kong.
From the employer
We are looking for a proactive and enthusiastic Marketing Executive to join the International Card Services (ICS) Card Marketing team at American Express Hong Kong. The role focuses on developing and executing marketing campaigns in collaboration with the Merchant Services team, merchant partners and internal stakeholders to drive Cardmember engagement, increase card spending and usage, and strengthen long-term loyalty. The ideal candidate will be creative, detail-oriented and passionate about delivering compelling offers and meaningful experiences that enhance Cardmember value and support business growth.
- Support the planning and execution of engagement marketing activities, including Cardmember offer campaigns, outbound marketing initiatives, and local and Greater Bay Area (GBA) spend campaigns
- Assist in the development and execution of marketing campaign assets, including but not limited to eDMs, social media content, website updates and marketing collaterals
- Coordinate with internal teams, including merchant and tech teams, to ensure smooth and timely execution of marketing campaigns
- Provide day-to-day administrative and coordination support for marketing activities, including campaign tracking, reporting and documentation
- Monitor campaign performance and assist in preparing reports to identify opportunities for improvement and optimization
- Report to Assistant Marketing Manager to support the delivery of marketing initiatives and business objectives
- 1–2 years of relevant experience in marketing, preferably in campaign execution, digital marketing or related fields. Fresh graduates with relevant internship experience may also be considered
- Proactive, detail-oriented and willing to learn, with a positive and hands-on attitude
- Good organizational skills, with the ability to manage multiple tasks and meet deadlines
- Familiarity with digital marketing channels, social media platforms and marketing campaign execution
- Good communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- Good command of written and spoken English and Chinese (Cantonese and Mandarin)
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