Associate, Lending & Marketing
At a glance
Junior General Marketing role at Egug. Hong Kong · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run loan acquisition and card-revolve campaigns, then assess results against business targets
- Review product, customer and campaign data alongside industry and competitor activity to shape recommendations
- Coordinate teams and vendors to deliver lending initiatives, campaigns and Cardmember communications on schedule
- Support lending and risk projects, system updates and launches of new lending capabilities
- Track campaign results, budgets and expenses, and check communications against regulatory and internal standards
What you bring
- A relevant university degree and at least five years in credit cards, financial services or consumer work
- Campaign execution, project coordination or agency management experience, with strong marketing and communication skills
- Strong analytical judgment, commercial awareness and an understanding of basic profit-and-loss drivers
- Fluent written and spoken English and Cantonese or Chinese
Who this fits
This junior-level, full-time role suits someone with substantial industry experience who can coordinate campaigns, analyze performance and manage several deadlines. The position is hybrid in Hong Kong.
From the employer
This position is responsible for leading the planning, execution and implementation of marketing and communication programs to drive lending growth and enhance Cardmember awareness of American Express lending products in Hong Kong. The incumbent will support the delivery of lending campaigns and Cardmember communications, while ensuring adherence to internal policies, corporate guidelines and external regulatory requirements.
The incumbent will also work closely with various Lines of Business (LOBs), Central Lending team and other key stakeholders to support lending engagement initiatives, marketing programs and the rollout of new lending capabilities. These initiatives aim to drive Accounts Receivable (AR), revolve rate and revolve revenue growth within the company's risk appetite. The role will also involve conducting market and competitor analysis, tracking campaign performance and identifying opportunities for continuous improvement.
- Lead the planning and execution of lending marketing programs, including loan acquisition and card revolve engagement initiatives, to drive business growth and achieve business targets
- Conduct product, customer and campaign performance analysis, as well as regular industry and competitor reviews, to provide insights and recommendations for business and marketing initiatives
- Coordinate with internal and external stakeholders to ensure smooth and timely execution of lending initiatives, marketing campaigns and Cardmember communications
- Support the Central Lending and Risk teams on various projects, system enhancements and implementation of new lending capabilities
- Monitor and track campaign performance, prepare regular reports and identify opportunities to optimize marketing effectiveness and business results
- Ensure marketing campaigns and communications comply with corporate guidelines, service quality standards, regulatory requirements and card scheme requirements
- Support marketing budget tracking, expense monitoring and vendor coordination to ensure cost efficiency and compliance with internal sourcing policies
- University degree in a relevant discipline
- Minimum of 5 years of working experience in the credit card, financial services or consumer industry; experience in lending products or marketing is an advantage
- Good analytical, data analysis and problem-solving skills with commercial awareness and basic understanding of P&L drivers; knowledge of Python and/or SQL is preferred
- Good marketing and communication skills, with experience in campaign execution, project coordination or agency management
- Good organizational and project coordination skills, with the ability to manage multiple tasks and meet deadlines
- Proactive, detail-oriented and a strong team player, with an interest in market developments and evolving trends in consumer lending products and services
- Good command of written and spoken English and Cantonese / Chinese
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