Associate Director, HCP Marketing, LUMRYZ
At a glance
Director-level General Marketing role at Alkermes. Waltham · full-time · $165,000–$195,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and carry HCP promotional campaigns across channels, connecting the work to LUMRYZ’s brand strategy
- Run the speaker program, from presentation materials and speaker training to results reviews and Sunshine Act reporting
- Coordinate advisory boards and congress plans with regional brand managers, then turn events into follow-up for field teams
- Direct creative agencies on promotional assets, budgets and brand alignment
- Use customer research, performance results and field feedback to improve HCP engagement and guide brand recommendations
What you bring
- At least ten years in marketing for pharmaceuticals, biotech or healthcare
- A bachelor’s degree in marketing, business, science or a related discipline
- At least three years focused on HCP marketing
- Experience with speaker programs, congresses and advisory boards
Who this fits
This director-level role suits an experienced healthcare marketer who can lead HCP promotion and work across commercial, medical and field teams. The schedule is hybrid, with sixty percent of work time in the office and forty percent at home. Expect overnight travel around thirty percent of the time, including some weekends.
From the employer
Alkermes is seeking a strategic and execution-oriented Associate Director, HCP Marketing as a key member of the LUMRYZ® marketing team to support continued growth of LUMRYZ. The ideal candidate brings strong HCP marketing experience and will support personal promotion of LUMRYZ to HCPs and lead high visibility programs including the national speaker bureau, congresses and commercial advisory boards. Partnership across the LUMRYZ marketing and Regional Brand Management (RBM) team will be critical, as well as cross functional partnerships with marketing operations, meeting planning, and medical, among others.
Experience operating in specialty and/or rare disease markets is strongly preferred. The candidate should also be comfortable working with field teams to gather feedback and incorporate into actionable opportunities and tactics.
Alkermes has a hybrid working environment to support and meet the needs of employees, and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Key Responsibilities:
Lead the development, execution, and pull-through of HCP personal promotional campaigns across various channels
Lead speaker bureau to include speaker deck development, training, performance monitoring and optimization in conjunction with Sunshine Act reporting
Partner with Regional Brand Managers (RBMs) to drive HCP Advisory Board execution and end-to-end congress strategy, including booth experiences, sponsorships, national product theaters, and post-congress action planning to maximize field pull-through
Manage creative agency partners to deliver high-quality, impactful promotional assets on budget, that align with brand strategy
- Ensure the patient journey and perspective is infused throughout HCP messaging to drive meaningful engagement and clinical differentiation
Partner with Data, Analytics & Insights to translate customer insights, market research, performance data, and competitive intelligence into actionable recommendations that enhance marketing resources, improve HCP engagement, and shape the broader brand strategy
- Partner seamlessly across internal teams—including Sales, Medical Affairs, Market Access, Commercial Operations, and Consumer Marketing—to ensure strategic alignment across all commercial touchpoints
- Guide promotional materials through the Medical, Legal, and Regulatory (MLR/PARC) review process in Veeva PromoMats to achieve compliant, timely asset approval
- Support team budget management, tracking expenses across tactics and vendor contracts to ensure efficient resource allocation
Minimum Education & Experience Requirements:
Bachelor’s degree in marketing, business, science, or related field
10+ years of pharmaceutical, biotech, or healthcare marketing experience
Preferred Skills and Knowledge Qualifications:
3+ years of HCP marketing experience
Peer to peer speaker bureau management, congress planning & execution and advisory board execution
Launch or launch prep experience
Rare disease and/or specialty market experience
Field experience preferred
MBA or advanced degree preferred
Experience in neurology, CNS, or sleep medicine
Strong understanding of HCP engagement strategy and pharmaceutical promotion
Experience supporting digital HCP engagement initiatives and field promotion
Strong strategic thinking, communication, and analytical skills
Ability to operate effectively in fast-paced, matrixed organizations
Collaborative, proactive, and execution-oriented mindset
Translate brand strategy into actionable tactical plans and execution
Demonstrated success managing agencies and vendor partners
Travel Requirements:
Overnight travel approximately 30% (including some weekends)
The annual base salary for this position ranges from $165k to $195k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
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