Analyst-Marketing
At a glance
Mid-level General Marketing role at Egug. London · full-time · no salary stated · we estimate £53,147–£89,150.
Egug has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Help shape SEO and AI search plans for international markets, taking ownership of selected markets and local stakeholder relationships
- Work with product, engineering, marketing and analytics teams to improve how content appears in search engines and AI answers
- Improve crawling, indexing and rendering, and help implement structured data and site performance changes
- Review AI-generated answers for content clarity, intent and visibility, then track search results, citations and accuracy
- Share SEO and AEO guidance across teams and coordinate implementation with content and agency partners
What you bring
- At least two years of SEO experience, from an agency or an in-house team
- Strong technical SEO knowledge, including web architecture and HTML, CSS or JavaScript
- A relevant bachelor’s degree is preferred, such as in marketing, communications or computer science
Who this fits
This role suits someone comfortable combining technical SEO with AI-search content work and collaborating across teams. You’ll own one or more international markets and work with local stakeholders. You must already be eligible to work in the UK, as visa sponsorship is unavailable.
From the employer
The Enterprise Technology Services organization partners with every part of the American Express business to power the company’s growth and innovation with trust and efficiency, and drive competitive differentiation with speed. We support the delivery and operations of technology, digital, and data capabilities, platforms, and services globally. Specifically, our team is responsible for the company’s technology engineering, architecture, and infrastructure, providing 24x7 support to ensure an uninterrupted, high-quality experience for customers and colleagues. We also provide product management for core enterprise platforms, and lead technology risk and information security, enterprise data governance and platforms, digital product and design, and enterprise AI platforms on behalf of the company.
As an Analyst, SEO & AI Search Optimization, you will play a critical role in advancing American Express’ visibility in this new landscape. You will help ensure our content is not only indexed—but also interpreted, trusted, and surfaced in AI-generated responses.
This role blends technical SEO, structured data, and AI-ready content optimization. You will partner across product, engineering, marketing, and analytics teams to improve how American Express content performs across both search engines and large language models (LLMs).
This is a unique opportunity to work at the forefront of Answer Engine Optimization (AEO) and help shape how one of the world’s most trusted brands shows up in the future of search.
SEO & AEO Strategy - Support enterprise SEO and AEO initiatives across traditional and AI-driven search platforms
Support and lead the SEO and AEO strategy for International markets – support the execution of the international markets, by owning one or several markets, including the relationship with local stakeholders
Cross-Functional Collaboration - Partner with cross-functional teams to improve discoverability and representation of Amex content
Technical SEO Foundations - Support crawlability, indexation, and rendering improvements
Structured Data & Performance - Assist with structured data implementation such as schema.org and JSON-LD and support site performance optimization
AI Search Optimization - Help optimize content for AI-generated answers including structure, clarity, and intent alignment
AI Visibility & Gaps Analysis - Identify gaps in how Amex content is surfaced or interpreted across AI platforms
Performance Measurement - Track search performance and emerging AI metrics such as visibility, citations, and accuracy
Insights & Optimization - Identify trends and opportunities to improve search performance
Execution & Delivery - Partner with product, engineering, content, and agency teams to implement best practices
Education & Enablement - Support documentation and education of SEO and AEO standards across teams
2+ years of SEO experience (agency or in-house; enterprise/global experience a plus).
Familiarity with SEO tools (e.g., Conductor, SEMrush, Google Search Console, Adobe Analytics, etc.).
Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript).
Exposure to or interest in using Generative AI to enhance SEO workflows.
Strong communication and collaboration skills, with the ability to work effectively across teams.
Strong organizational and analytical skills with attention to detail.
Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).
Non-considerations for sponsorship:
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
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