Sr Marketing Cloud Analyst
At a glance
Senior General Marketing role at Insulet Corporation. London · full-time · no salary stated · we estimate £57,500–£88,000.
Insulet Corporation has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead discovery sessions with global marketing, customer care, and other teams to shape campaign needs
- Translate business goals into technical specifications for campaign builds and launches
- Maintain existing Marketing Cloud campaigns, answer technical questions, and escalate risks or issues
- Document workflows, testing, and operating procedures while updating users on delivery and support
- Build reports or help marketing teams demonstrate campaign return on investment
What you bring
- Bring four to five years using SFDC Marketing Cloud or Exact Target for marketing automation
- Use HTML, AMPScript, and SQL for campaign updates and Marketing Cloud data extensions
- Understand acquisition and retention campaigns, outbound email operations, and Salesforce.com for sales or marketing
- Analyze processes, improve them, and train business users on revised ways of working
- Communicate clearly while managing multiple activities and meeting agreed deadlines
Who this fits
You will suit this role if you are a self-directed, flexible team player who can work across business and technical needs. The work emphasizes campaign logic and implementation rather than content creation, with HTML forms and page layouts listed as a plus. Experience in healthcare, pharma, or medical devices would also help. The position is hybrid in London.
From the employer
Job Summary
Working in a dynamic, collaborative team environment, the successful candidate will be responsible for global marketing automation efforts across Sales, Marketing and Customer Care initiatives. The Senior analyst will be a key functional consultant, leading project requirements gathering as well as performing system administration of our SFDC Marketing Cloud platform.

The ideal candidate will have a demonstrated background working with marketing automation tools, specifically SFDC Marketing Cloud/Exact Target. The candidate must have strong communication skills and understanding of marketing business process, while also having general technical skills to assist with design and implementation of appropriate technical solutions.
Responsibilities:
- Lead requirements gathering meetings with global marketing, customer care and other departments to define new campaign requirements
- Translate business requirements into technical requirements for campaign development & execution
- Perform ongoing maintenance of existing campaigns in Marketing Cloud
- Anticipate issues and risks and escalate appropriately
- Serve as a contact for technical Marketing Cloud questions
- Maintain proper documentation for workflow processes, testing, and standard operating procedures in accordance with business requirements
- Communicate effectively with business users on the status of enhancements, projects and open production support tickets
- Build reports and/or assist marketing team with data demonstrating campaign ROI
- This role will be focused on campaign logic and implementation and less on the actual content creation, but knowledge of creating HTML forms and page layouts is a plus
- Stay abreast of current technology and seek out new tools that can be utilized appropriately
Education and Experience:
- Bachelor’s Degree and/or equivalent combination of education and experience.
- At least 4-5 years of experience working with SFDC Marketing Cloud/Exact Target Marketing Automation tool
- Developing/deploying Marketing Automation with an emphasis on process and detail to ensure data security, privacy and accuracy
Skills and Competencies:
- Working knowledge of HTML to update or enhance marketing campaigns and content
- Marketing Cloud AMPScript familiarity & experience
- Working knowledge of SQL to build Data Extensions
- Knowledge of both acquisition and retention-based marketing campaign management and outbound email program administration
- Working knowledge of Salesforce.com for sales/marketing functions
- Familiarity with Agile software development methodology and its benefits
- Knowledge of the software and systems development life cycle
- Ability to work in a deadline focused, dynamic environment, consistently producing deliverables within agreed upon timelines
- Ability to analyze business processes, design process improvements, and train business users on the new processes
- Self-sufficient, flexible, and motivated team player capable of managing several activities simultaneously
- Experience in the healthcare, pharma or medical device industry a plus
- Excellent communication skills are critical
- Positive, results driven, rational, logical, team player
- Ability to rapidly learn and take advantage of new concepts, business models, and technologies
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
Please read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us here.
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