Performance Marketing Specialist
Remote Worldwide Contract Mid-level Performance Marketing
Mid-level Performance Marketing role at efficiently. Remote · contract.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run outbound programs with Instantly, Klaviyo, SendPotion, and related AI tools
- Build audience segments, messaging, workflows, and assets, then launch and manage campaigns
- Use AI scripting and video voiceover tools to personalize outreach at scale
- Track opens, replies, clicks, demos, and activations; test copy, timing, and formats
- Keep dashboards current and report weekly on campaign performance
What you bring
- Have at least three years of marketing execution experience, preferably in startup or fast-moving SaaS settings
- Show success taking cold outreach from initial launch through conversion
- Write quickly and creatively, with strong on-brand messaging
- Use Instantly or comparable outbound software, Klaviyo or equivalent, and Figma for basic design work
- Work independently, stay organized, and operate well in a remote small team
Who this fits
This role suits a self-directed marketer who enjoys AI tools, rapid execution, and building campaigns from scratch. You’ll work remotely with flexible hours, a small fast-moving team, and substantial autonomy. Salesforce experience and a portfolio of AI campaign work are helpful extras.
From the employer
About Design.efficiently
Design.efficiently is an AI-first SaaS company revolutionizing how construction teams manage selections, presentations, and construction coordination. We’re building an AI-powered marketing machine and we need a smart, execution-focused performance marketing specialist to help fuel it.If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.
What You’ll Do
AI-Powered Campaign Execution- Run outbound campaigns with tools like Instantly, Klayvio and SendPotion—our AI video platform.
- Launch and manage cold outbound email campaigns using Instantly/Klaviyo
- Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results.
- Organize campaign workflows, ideas, and assets.
- Deploy hyper-personalized AI video campaigns using platforms like SendPotion
- Personalize outreach at scale using tools like AI scripting and video voiceover tools—and bring new tools into the stack regularly
Funnel Performance & Optimization
- Own your metrics: open rates, replies, clicks, booked demos, and activations
- A/B test messaging, cadence, and formats weekly voice, video, and email
- Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals
- Maintain reporting dashboards and share weekly insight on what’s working and what’s not
You’re the Right Fit If You:
- Have 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company.
- Are obsessed with AI tools and can’t imagine executing campaigns without them
- Prior success in launching cold-to-conversion campaigns from scratch
- Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box.
- Strong experience in:
- Instantly, SendPotion, or similar cold outbound tools.
- Klaviyo (or similar) for email marketing.
- Figma for light creative work.
- High output, self-motivated, structured thinker. You execute without hand-holding.
- Comfortable working remotely, with a small, fast-moving team.
Bonus Points For:
- A portfolio of AI-driven campaign work you’re proud of
- CRM experience using salesforce
Why Join Us?
- Build alongside a team obsessed with efficiency, systems, and intelligent growth
- Shape the future of AI-first marketing execution in a real, high-impact SaaS environment
- 100% remote, flexible hours, high autonomy just bring results
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