Complex Director of Group Sales - Hilton Orlando Lake Buena Vista and Buena Vista Palace
At a glance
Director-level Sales Leadership role at Efet. Orlando · full-time · no salary stated · we estimate $153,138–$245,000 across the United States.
Efet has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the group sales team’s priorities against room and banquet revenue goals, and help build the annual commercial plan
- Create plans that grow rooms, catering and event revenue in line with the hotels’ wider commercial goals
- Set group rates with commercial leaders, then adapt sales activity and pricing using forecasts, results and competitor information
- Generate demand through Hilton sales, visitor bureaus, travel partners and key clients, including site visits and pre-convention meetings
- Lead regular performance reviews, assess market and revenue changes, and recruit and develop the sales team
What you bring
- You bring experience leading group sales strategy and overseeing a sales team
- You can use sales results, demand forecasts and competitor insights to guide pricing and sales plans
Who this fits
This onsite director role is based in Orlando. It suits someone prepared to lead group sales, contribute to commercial planning and manage team development.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Director of Group Sales, you’re not just driving the hotel’s group revenue strategy – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
- Shape and execute group sales strategy: Oversee the hotel’s group sales efforts, aligning team priorities and initiatives with annual revenue goals for group rooms and banquets; contribute to the hotel’s annual commercial strategy in partnership with commercial and regional leadership teams
- Drive commercial performance: Develop and implement business strategies that contribute to Rooms, Catering, and Event revenue streams, ensuring alignment with the hotel’s broader commercial objectives
- Set and optimize pricing approach: Collaborate with commercial leadership to establish group pricing and rate strategies that maximize revenue and competitive market share
- Develop data-driven sales strategies: Use performance metrics, demand forecasts, and competitive insights to shape sales plans, adjust deployment and mix strategies, and align activity with revenue goals and market conditions
- Foster stakeholder relationships: Engage with Hilton Worldwide Sales, Convention and Visitors Bureaus (CVBs), third-party travel partners, and key clients to drive demand, improve conversion, and support high-impact site visits and pre-convention meetings
- Lead business reviews and planning: Facilitate regular strategy and performance meetings while contributing to long-range commercial planning through analysis of performance trends, market shifts, and revenue opportunities
- Cultivate a high-performing team: Recruit new talent while driving team growth and engagement through performance management, professional development, and recognition programs
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
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