Cluster Director of Marketing & Communications

Efet Open · verified Sep 20, 2026

On-site Seychelles Full-time Director Communications

Leadership Communications role at Efet. Seychelles · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape distinct identities, voices, and reputations for the three properties within their brand standards
You'll create and run cluster-wide marketing plans that build visibility, engagement, and revenue
You'll lead internal messaging, media relations, public relations, and external communications across the properties
You'll align calendars, campaigns, resources, analytics, and creative work while protecting each property's identity
You'll grow digital and social reach, lead the team, manage crises, and align senior stakeholders

What you bring

You bring a bachelor's or master's degree in marketing, communications, business administration, or a related field
You have at least seven years of progressive leadership in marketing and communications, ideally across hospitality properties
You've delivered brand development and high-impact campaigns for multiple brands or properties
You can manage digital, public relations, social media, and event campaigns
You communicate strongly in writing, speaking, and public presentations, with analytical and strategic judgment

Who this fits

This role suits a senior marketing and communications leader who can direct work across multiple hospitality properties and develop a high-performing team. You should be comfortable engaging property leaders, owners, and Hilton brand teams while handling reputation-sensitive situations. The position is onsite in Seychelles.

From the employer

Exceptional Hospitality Starts with You

We are seeking an accomplished and strategic Cluster Director of Marketing & Communication to lead marketing and communications across three distinct properties: Waldorf Astoria Seychelles Platte Island, Mango House Seychelles, and Canopy by Hilton Seychelles. This role requires a visionary leader capable of shaping brand identity, driving impactful campaigns, and elevating the presence of each property across all channels and markets while maintaining brand-specific positioning within a unified cluster strategy.

Key Responsibilities

Multi-Brand Strategy & Positioning – Develop and safeguard distinct brand identities, voice, and reputation for each of the three properties, ensuring alignment with respective brand standards (Waldorf Astoria, LXR, and Canopy by Hilton).
Marketing Leadership – Design and execute integrated marketing strategies across the cluster that drive visibility, engagement, and revenue growth for each property.
Communications Management – Serve as the primary lead for internal and external communications, media relations, and public relations initiatives across all three properties.
Cluster Coordination – Align marketing calendars, campaigns, and resources across properties to maximize efficiency while respecting individual brand identities.
Data-Driven Strategy – Leverage analytics and market insights across the cluster to inform decision-making and measure return on investment for each property.
Creative Oversight – Provide direction to the creative team to ensure content is relevant, consistent, and aligned with the specific brand standards of each property.
Digital Presence – Strengthen and expand the digital and social media footprint for Waldorf Astoria Seychelles Platte Island, Mango House Seychelles, and Canopy by Hilton Seychelles.
Team Leadership – Recruit, mentor, and develop a high-performing marketing and communications team supporting all three properties.
Reputation & Crisis Management – Manage sensitive communications and protect brand integrity across the cluster during periods of challenge or change.
Stakeholder Engagement – Liaise with property leadership, ownership, and Hilton brand teams to ensure alignment on marketing objectives across the cluster.

What It Takes to Make the Stay

Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
Minimum of seven (7) years of progressive leadership experience in marketing and communications, ideally within a multi-property or cluster hospitality environment.
Demonstrated success in brand development and execution of high-impact campaigns across multiple brands or properties.
Excellent written and verbal communication skills, with strong public speaking capability.
Strong analytical and strategic thinking abilities.
Experience managing multi-channel campaigns, including digital, public relations, social media, and events.
Proven stakeholder management skills with the ability to engage effectively with senior leadership across multiple properties.
Familiarity with luxury and lifestyle hospitality brands, particularly within the Hilton portfolio, is an advantage.
Demonstrated leadership capability in fast-paced, results-oriented environments.