Head of Sales Enablement (LATAM)
At a glance
Leadership Revenue & Sales Operations role at EF / Hult. Sao Paulo · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build government-facing messaging that makes Efekta credible to Ministries of Education and other public buyers
- Create case studies, customer references and return-on-investment stories that strengthen sales cycles
- Plan regional events and campaigns that increase demand and visibility across LATAM
- Run programs that improve pipeline quality, then support Hunters and Growers from first meeting through expansion
- Equip sales teams for government deals, renewals and expansions with consistent narratives and proof
What you bring
- Background in sales enablement, marketing or commercial content, ideally within complex relationship-led selling
- Strong writing and storytelling ability, especially when turning customer outcomes into persuasive proof
- Experience coordinating events, campaigns or projects involving multiple stakeholders
- Fluency in Spanish and English, with Portuguese useful for LATAM coverage
Who this fits
You’ll suit a builder role if you want to create a regional enablement function from scratch and work across Sales, Customer Success, Marketing and Product. The job is based onsite in Sao Paulo and reports to the VP for LATAM. Curiosity about government and public-sector purchasing will help, whether you already know those audiences or can learn their regulatory context quickly.
From the employer
Job Position: Head of Sales Enablement, LATAM
Reporting to: Vice President, LATAM
Office Location: Sao Paulo, Brazil
Efekta provides the world's leading AI-powered learning technology. Our mission is to help everyone learn faster and go further by making personal tutoring affordable and accessible. Providing AI Personalized Learning that works alongside human teachers in schools, universities, and global companies. With an AI-driven curriculum, personal AI tutor, and AI teaching assistant, we deliver proven results at large scale.
We have extremely ambitious growth plans and are looking for highly talented and motivated people to join us to help fuel these plans. A career with us offers the scale and support of a global organization, and the pace, purpose, and energy of a fast-growing business. We look for thinkers and doers: creative, collaborative, and motivated people who are excited by education, language, and, in a world of AI, the art of the possible.
The Opportunity
As Head of Sales Enablement, you'll build the regional growth and enablement engine for our Schools and Government (B2S/B2G) business in LATAM. You’ll build and deliver the messaging, proof points and pipeline-influence programs that turn our salespeople into consistent winners in government deals. You'll report to the VP LATAM and sit at the centre of Sales, Customer Success and Marketing.
This is a builder role. There's no established enablement function in LATAM to inherit; if you're energised by designing one from scratch, this is the role for you.
Who you are
- A commercially minded storyteller who can turn customer outcomes into compelling proof points for government buyers.
- Equally comfortable with content, campaigns and events. You can write a case study and also run a stand at a conference.
- Collaborative and cross-functional, working naturally with Sales, Customer Success, Marketing and Product to build consistent narratives.
- Organized and deadline-driven, able to support multiple Hunters and Growers across a fast-moving pipeline.
- Curious about government and public sector buying, keen to understand what builds credibility with Ministries of Education.
What you'll own
- Government-facing messaging and positioning; own the narrative that makes Efekta credible with Ministries and public buyers.
- Customer proof; own the case studies, references and ROI narratives that make the sales cycle easier to win.
- Event and campaign strategy; plan and coordinate the activity that generates demand and visibility across the region.
- Pipeline-influence programs; run initiatives that improve pipeline quality, not just pipeline volume.
- Sales support; be the enablement partner Hunters and Growers turn to from first meeting through RFP, renewal and expansion.
- How we'll measure success
- New business win rates
- Quality of pipeline generated
- Strength and reuse of customer proof in sales cycles
- Consistency of messaging across LATAM
- Quality of support for renewal and expansion conversations
What you'll bring
- Experience in sales enablement, marketing or commercial content. Ideally supporting complex, relationship-led sales cycles.
- Comfortable working with government, education or public sector audiences, or a fast learner in unfamiliar regulatory contexts.
- Strong writing and storytelling skills, with an eye for what makes customer proof compelling.
- Experience coordinating events, campaigns or multi-stakeholder projects.
- Fluent in Spanish and English; Portuguese a plus given LATAM coverage.
Why working at Efekta is great
- A balance of autonomy and support to develop and follow your own strategy.
- A start up fast paced environment with real potential to create transformative impact in schools and universities around the world if we succeed.
- Surrounded by passionate, talented international teammates who are experts in education, technology and growth and who believe nothing is impossible.
- A competitive salary (based on track record) and benefits packages.
- Celebrations, global gatherings and anniversary markers, including paid sabbaticals.
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