GTM Engineer
At a glance
Mid-level Solutions & Sales Engineering role at Edra. New York · full-time · $160,000–$190,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Use account data, customer discussions and seller input to choose target companies, shape campaign ideas and test new approaches
- Build shared workflows that automate account research, enrichment, ranking and outreach triggers using connected data and tools
- Write campaign messages, create outreach sequences and manage delivery, response tracking, list upkeep and follow-up
- Plan seller introductions and tailored outreach with AEs and BDRs, then route interested prospects with useful context
- Measure pipeline and revenue, adjust targeting and messaging, scale effective campaigns and share weekly results
What you bring
- At least five years in growth, demand generation, GTM engineering or a related role, generating enterprise SaaS or AI pipeline hands-on
- You have built a pipeline program from scratch and turned successful multi-channel campaigns into repeatable opportunity sources
- You can build GTM systems with APIs, webhooks, automation and scripting, and explain your implementation choices
- You have used AI workflows in daily GTM work and can check output quality and manage errors
- You can show business impact through pipeline, conversion gains and decisions about what to scale or stop
Who this fits
This mid-level role suits someone who can run pipeline programs independently while coordinating with sellers and GTM Ops. You'll work in person five days a week at the New York office in the West Village.
From the employer
About Edra
Edra is solving one of the hardest problems in enterprise AI: AI models are generic but company processes are specific. We build AI agents that learn how processes actually run, and then run their operations.
We're a Series A startup, backed by Sequoia and other leading VC firms, led by Co-Founders who created and led Forward Deployed AI Engineering at Palantir, and we're growing our team in New York and London. We're a deeply technical team of engineers, AI researchers, and strategists with a high bar for talent and a shared belief that exceptional people are the foundation of everything great we'll build.
The Role
We're looking for our first GTM Engineer to build and run the plays that generate qualified pipeline for Edra. As we add AEs and grow the commercial team, you'll help us figure out what works and make it repeatable across the team.
You'll combine commercial judgment with technical execution: identify which accounts to go after, find a reason they should care, build the campaign, and generate qualified opportunities through close coordination with BD/AEs. You'll own the day-to-day execution and keep improving results as you learn.
The initial focus is on Enterprises. You'll report into GTM and work closely with AEs, other members of the GTM team, and GTM Ops.
What You'll Do
Develop and test new plays. Use customer conversations, account data, market signals, and seller feedback to decide who to target, why they should care, and what to test.
Build reusable systems. Automate account sourcing, enrichment, prioritization, and outreach triggers. Connect data, CRM, and campaign tools through APIs, AI, and workflows the whole team can use.
Launch and run campaigns. Write messaging, build sequences, and own execution. Keep audiences current, monitor deliverability and responses, troubleshoot issues, and ensure follow-up happens.
Coordinate with sales. Agree on calls, introductions, and personalized outreach with AEs and BDRs before launch. Triage replies and hand off interested prospects with account context and clear next steps.
Improve results and scale what works. Track campaigns through qualified opportunities and revenue. Refine targeting, messaging, offers, and timing; expand successful plays and stop weak ones. Share weekly results and document what the team can repeat.
What We’re Looking For
You bring 5+ years in growth, demand generation, GTM engineering, or a related role, including hands-on ownership of pipeline generation for enterprise SaaS or AI.
You’ve built a pipeline generation program from the ground up. You’ve defined audiences, developed messaging, launched campaigns across multiple channels, and scaled successful plays into repeatable sources of qualified opportunities.
You’ve built and maintained systems that drive GTM productivity. You’re hands-on with APIs, webhooks, automation, and scripting, and can explain the trade-offs behind what you built, bought, or simplified. You reduce manual work and streamline workflows to maximize the time GTM teams spend with prospects and customers.
You bring strong commercial judgment and writing. You understand enterprise buying groups, identify credible reasons to engage, and develop outreach around the problems different stakeholders care about.
You’ve deployed AI workflows used in day-to-day GTM execution, such as account research, enrichment, prioritization, or personalization, with clear ways to check quality and handle errors.
You can demonstrate business impact. You can walk us through pipeline generated, conversion improvements, and the decisions you made to expand successful programs or stop ineffective ones.
You lead the work independently. You set priorities with GTM leadership, coordinate sellers and Ops, and stay accountable from the initial idea through results.
Don’t meet all of the above traits? We’d still love to hear from you. We’re looking for exceptional people with unique skills and interests, and we know that great people have different backgrounds and skillsets.
Learn More About Edra
Compensation & Benefits
Edra offers generous compensation and benefits in both New York & London:
Competitive base salary & meaningful equity
Top tier health, dental, & vision plans:
Top plans with 100% premium coverage in the US (and a One Medical membership)
Private medical & dental coverage in the UK
Flexible paid time off
Lunch provided in office most days, snacks & drinks too
A stipend to set up your workspace
A Few Details
We work together in person five days a week from our offices in the West Village (New York) and Holborn (London).
Edra is an equal opportunity employer and we encourage applications from individuals of all backgrounds. Edra does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity, veteran status, or any other legally protected characteristic.
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