Sr. Analyst Customer Marketing
At a glance
Senior Customer Marketing role at Edgewell Personal Care Brands. Santiago.
Pay not stated Customer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn shopper behavior, customer results and channel trends into growth opportunities and commercial recommendations
- Build dashboards that track distribution, customer investment and in-store execution
- Evaluate promotion results across sell-in, sell-out, ROI, Deflator and A&P, then recommend changes for future plans
- Use performance data to shape promotional grids and customer visibility plans across Traditional and Modern Trade
- Track point-of-sale campaign delivery and e-commerce performance, coordinating improvements with Sales and Customer Marketing
What you bring
- A bachelor's degree in Marketing, Business Administration, Industrial Engineering or another related field
- Two to four years in Customer Marketing, Trade Marketing, Commercial Planning or Sales Analytics within FMCG
- Advanced Excel skills, plus experience analyzing promotions and commercial performance
- Experience using Nielsen data for sell-out, distribution, pricing or promotion analysis
- Intermediate-to-advanced English proficiency
Who this fits
This role suits a senior analyst who can turn customer and shopper data into practical commercial recommendations. You’ll work across Sales, Marketing, Supply Chain, Finance and regional teams.
From the employer
Position Summary
The Customer Marketing Analyst is responsible for generating actionable shopper, customer, and channel insights that support commercial decision-making. The role focuses on analyzing promotional performance, in-store execution results, customer investment efficiency, and sell-out trends to optimize customer marketing strategies and accelerate sales growth across assigned channels.
Accountabilities
· Analyze shopper behavior, customer performance, and channel trends to identify growth opportunities and provide actionable insights for commercial decision-making.
· Develop and maintain dashboards and reports to track distribution, customer investment, and in-store execution.
· Monitor and evaluate promotional effectiveness (sell-in, sell-out, ROI, Deflator, A&P), generating post-promotion insights and recommendations to improve future commercial plans.
· Support the design and optimization of the annual promotional grid by category, channel, and customer through data-driven insights.
· Develop customer-specific visibility strategies across Traditional and Modern Trade channels, coordinating with external suppliers, design partners, and regional teams to ensure effective and consistent execution.
· Ensure the correct and timely implementation of Customer Marketing campaigns at the Point of Sale, tracking in-store execution KPIs and proposing improvement actions in coordination with Sales and Customer Marketing.
· Control and analyze Customer Marketing investment (A&P, Deflator) by channel and customer, identifying opportunities to improve investment efficiency.
· Provide analytical support to S&OP by sharing promotional visibility, demand trends, and post-evaluation insights.
· Support the development of Selling Stories by providing shopper, customer, channel, and performance insights.
· Support the development and execution of customer-specific e-commerce plans in collaboration with the designer, analyzing promotions, content execution, and digital KPIs to optimize performance and ensure alignment with shopper and channel strategies.
· Act as a key link between data, execution, and strategic decision-making within Customer Marketing, working cross-functionally with Sales, Marketing, Supply Chain, Finance, and regional teams.
REQUIRED SKILLS AND EXPERIENCE
• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Economics, or related fields
• 2–4 years of experience in Customer Marketing, Trade Marketing, Commercial Planning, or Sales Analytics roles within FMCG
• Strong experience in promotional analysis, performance tracking, and commercial reporting
• Advanced Excel skills (mandatory); Power BI or similar tools highly desirable
• Experience working with Nielsen data (sell-out, distribution, pricing, promo analysis)
• Solid understanding of promotional mechanics, in-store execution, and customer investment levers
• Strong analytical, problem-solving, and storytelling skills
• Ability to translate data into clear insights and recommendations
• Intermediate to advanced English proficiency (90%)
#INT
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
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