EXECUTIVE, DIGITAL MARKETING GROWTH & INTELLIGENCE
MENARA ECOWORLD Full-time Mid-level Digital Marketing
Mid-level Digital Marketing role at Ecoworld. MENARA ECOWORLD · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll create AI-assisted videos, visuals, and social assets for Instagram, TikTok, Facebook, LinkedIn, and YouTube
- You’ll take campaigns from concept through publishing, coordinating creative work, editing, scheduling, and deployment
- You’ll apply AI automation to improve content production, reporting, and day-to-day marketing operations
- You’ll monitor platform changes, social trends, and AI developments, then test tools and content formats
- You’ll analyze campaign metrics, refine assets for audience behavior, and report insights for improvement
What you bring
- You have a bachelor’s degree in marketing, digital marketing, mass communication, media, branding, or a related field
- You bring one to two years of experience in digital marketing, content creation, or a related area
- You have hands-on experience with generative AI tools and digital marketing platforms
- You understand automation workflows and social media management tools
Who this fits
You’ll suit this role if you combine creative content production with campaign execution, performance analysis, and comfort with evolving AI tools. You’ll work with internal teams, agencies, and creative partners from the Menara Ecoworld location in Malaysia; the listing does not state remote work, travel, visa, or management requirements.
From the employer
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Role Summary
The Executive, Digital Marketing Growth & Intelligence is responsible for driving digital marketing execution through AI-powered content creation, automation workflows, and performance optimization. The role combines creativity and technology to scale digital campaigns, improve operational efficiency, and enhance audience engagement across multiple digital platforms.
Key Outcomes
AI-Driven Content Production – Deliver high-quality AI-assisted creative assets for digital campaigns.
Digital Campaign Execution – Execute digital marketing campaigns efficiently across platforms.
Workflow Automation – Improve operational productivity through AI and automation solutions.
Trend & Technology Intelligence – Identify emerging trends, tools, and AI innovations for marketing growth.
Performance Optimization – Ensure content and campaigns are optimized for engagement and platform performance.
Key Responsibilities
1. AI-Driven Content Creation
Utilize Generative AI tools to create videos, visuals, and marketing assets for social media and digital platforms.
Develop platform-specific content for Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Support creative ideation and production using AI-assisted workflows.
2. Digital Campaign Execution
Manage end-to-end campaign execution from conceptualization to publishing.
Coordinate creative development, editing, scheduling, and content deployment.
Ensure campaign deliverables are aligned with branding and marketing objectives.
3. Workflow Automation & Optimization
Research and implement AI automation solutions to streamline marketing processes.
Explore tools that improve efficiency in content production, reporting, and digital operations.
Support integration of automation workflows into day-to-day marketing execution.
4. Trend Intelligence & Innovation
Monitor emerging social media trends, platform updates, and AI technologies.
Experiment with new digital tools and content formats to improve engagement and reach.
Provide recommendations on innovative strategies to enhance digital growth.
5. Performance Monitoring & Reporting
Analyze campaign and content performance metrics across platforms.
Optimise assets based on engagement trends, algorithm performance, and audience behaviour.
Prepare reports and insights to support digital marketing improvements.
Core Competencies & Technical Expertise
1. Technical Competencies
AI Content Generation – Proficient in utilizing Generative AI tools for content creation and creative production.
Digital Campaign Management – Executes digital campaigns effectively across multiple platforms.
Automation Workflow Management – Supports process optimization through automation tools and AI workflows.
Multimedia Editing – Skilled in video editing, image editing, and creative asset production.
2. Functional / Job Competencies
Creative Thinking – Combines creativity with technology to develop engaging digital content.
Analytical Skills – Uses performance insights and data to optimize marketing outcomes.
Communication – Communicates ideas and campaign updates effectively with stakeholders.
Adaptability – Keeps up with rapidly evolving digital trends and AI technologies.
Quality Execution – Delivers campaigns and creative assets accurately and within timelines.
Collaboration – Works effectively with internal teams, agencies, and creative partners.
Qualifications & Experience
Educational Background
Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Media, Branding, or related discipline.
Experience Requirements
1–2 years of working experience in digital marketing, content creation, or related field.
Hands-on experience with AI content generation tools and digital marketing platforms.
Familiarity with automation workflows and social media management tools.
Experience in video editing, content production, or creative asset development is an added advantage.
Preferred Tools & Platforms
Generative AI Tools: Midjourney, HeyGen, Adobe Firefly, ChatGPT, Runway, or similar.
Editing Tools: Adobe Creative Suite, Canva, CapCut, Premiere Pro.
Social Platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube.
Automation Platforms: Zapier, n8n, or equivalent.
The selection process may take some time as we carefully consider each talent that comes our way. Please note that we will only be in contact with successfully shortlisted candidates for the next phase of the recruitment process within 2-4 weeks. We truly appreciate your interest and always look forward to meeting great people who’d like to work with us!
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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