Site Merchandising Brand Manager, Ralph Lauren

Ebwh (CX_1001) Open · verified Sep 18, 2026

Long Island City Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Ebwh (CX_1001). Long Island City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead your team in shaping navigation, search, assortment presentation, site content, and enhancements across channels
Measure customer behavior across devices and turn findings into actionable merchandising recommendations
Use available data and resources to improve customer experience while supporting sales, margin, and conversion plans
Coordinate with Buying and Planning to improve opportunities for your business area
Plan and launch on-site campaigns, apply SEO guidance, and support Search and Affiliate linking

What you bring

Hold a bachelor's degree from a four-year college or university
Bring at least five years of direct experience
Communicate clearly, present information effectively, and keep partners informed across functions and levels
Lead, facilitate, and build relationships with varied teams while thinking creatively, strategically, and technically
Adapt quickly, work independently or with a team, and manage changing priorities

Who this fits

You'll fit this role if you are a resourceful self-starter who can lead a team, collaborate across functions, and use customer data to guide action. The position is based in Long Island City, United States, and requires a flexible retail schedule that may include days, evenings, weekends, and holidays. It is a full-time role.

From the employer

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The Merchandise Manager develops the online merchandising strategies for their family of business and leads a team in executing those strategies, while partnering with cross-functional teams to maximize the customer experience.

Essential Functions

Lead a team in executing merchandising strategies for navigation, on-site search, assortment layout, site content, and enhancements; ensuring an omni-channel approach
Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for team to execute
Leverage all available resources and data to improve the overall customer experience to meet and exceed top-line, margin and conversion plans across all devices
Collaborate with Buying and Planning teams to optimize opportunities for your family of business
Continuously improve category navigation structure through analysis of key business drivers
Responsible for on-site campaign planning, briefing, and implementing for marketing assets
Collaborate with other Site Merchandise Managers to develop cross-site strategies and ensure consistent customer experience throughout the site
Support digital marketing execution by implementing Search Engine Optimization (SEO) recommendations and assisting Search and Affiliate teams with linking support

Qualifications and Competencies

Bachelor's Degree from a 4-year college or university
5+ years direct experience
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Ability to think creatively, strategically and technically
Strong interpersonal skills with proven ability to communicate and share information with diverse groups of customers and peers.
Resourceful and able to adapt quickly to changing priorities
Resourceful self-starter, works well independently as well as part of a team, and able to adapt quickly to changing priorities
Ability to work a flexible schedule with retail hours, including day, evening, weekends, and/or holidays
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. - including Macy’s, Bloomingdale’s, and Bluemercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.