Head of Demand Generation (Remote, Portugal)

Easygenerator easygenerator.com Open · verified Aug 17, 2026

Remote Portugal Full-time Director Demand Generation

Leadership Demand Generation role at Easygenerator. Remote, Portugal · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll turn growth goals into roadmaps across acquisition, web, organic growth, and conversion
You’ll shape website messaging, structure, UX, landing pages, and CRO with PMM
You’ll direct paid investment and improve its connection to pipeline, revenue, and attribution
You’ll build SEO/GEO and buyer-stage content programs that grow authority and demand
You’ll set revenue plans, remove funnel bottlenecks, and lead growth experimentation

What you bring

At least five years of B2B SaaS digital growth experience and two years leading teams
A record of growing pipeline while managing a budget of €2M or more
Strong capability across paid acquisition, CRO, SEO, and GEO
Editorial judgment, digital design fluency, and awareness of enterprise sales
Practical experience building or launching AI-driven workflows that automate marketing end to end

Who this fits

This role suits a commercially minded demand leader who can connect paid growth, content, web performance, conversion, and revenue. You’ll manage paid, content, web, and design teams while working closely with PMM, Revenue, and Leadership. The position is remote in Portugal and requires hands-on experience with AI agents and agentic marketing workflows.

From the employer

About Easygenerator

We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.

We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

Role Summary

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.

This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Core Responsibilities

Demand Engine & Pipeline

Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.

Qualifications

5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.