Head of Marketing LATAM
At a glance
Leadership Marketing Leadership role at Dyson. Mexico City · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Translate brand direction into Mexico and LATAM plans that improve category and product performance
- Lead senior teams across category, insights, media, and owner experience, removing delivery obstacles
- Use market evidence and data to align global and regional partners around localized campaigns
- Bring sales, communications, e-commerce, and retail together behind shared commercial outcomes
- Own local P&L, campaign delivery, and omnichannel growth across the market
What you bring
- At least eight years in marketing, including three or more years leading teams of five or more at director level or above
- A record of growing brands or categories in Mexico, with wider LATAM exposure preferred
- Fluency in English and Spanish, plus comfort with digital channels, analytics, marketing technology, and core office tools
Who this fits
You’ll suit a hands-on marketing leader who can turn global direction into local commercial results and operate through ambiguity and change. The role is based in Mexico City and requires onsite work five days a week, with regional travel at least twice yearly. You’ll lead a senior marketing team and work across global and regional stakeholders.
From the employer
About Us:
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people.
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Mexico in 2018 as our first step into Latin America. Our Mexico office is located in the Polanco area of Mexico City and our expanding team is a key contributor in helping us deliver growth throughout the market.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the Role:
What you'll do:
Deliver Vision: Adapt and execute Dyson’s brand strategy across Mexico and LATAM, driving category and product performance with measurable results.
Team Leadership: Lead a senior marketing team (Category, Insights, Media, Owner Experience) with a constant focus on execution, development, and day-to-day delivery. Actively remove barriers to performance.
Influence & Activate: Persuade and align global and regional partners through expertise, insight, and data-driven recommendations. Guide the localization and deployment of global campaigns for maximum market impact.
Build Partnerships: Integrate Sales, Communications, E-commerce, and Retail, ensuring a unified approach and strong commercial outcomes.
Commercial Ownership: Oversee P&L for the local market, manage campaign execution, drive omnichannel growth, and meet the highest Dyson performance standards. Frequent travel across LATAM expected.
Culture & Change: Lead by example with an authentic, hands-on approach. Establish trust, develop your team, and guide change—while working onsite with your colleagues every day.
About You:
8+ years of marketing experience, including 3+ years at Director level or higher managing teams of five or more, ideally within multinational consumer or technology brands.
LATAM market success: Demonstrated impact growing brands or categories in Mexico; experience across Brazil, Colombia, Chile, Peru, Central America, and Argentina preferred.
Technical depth: Strong grasp of digital marketing channels, data analytics, and modern marketing technology platforms. Confident using technology and data to shape strategy, measure outcomes, and drive growth. Proficiency in core business tools (Word, Excel, PowerPoint) expected.
Global stakeholder management: Skilled at navigating and influencing across global teams—aligning, negotiating, and adapting strategy for maximum impact.
Operator’s mindset: Hands-on leader, ready to support your team in day-to-day delivery, remove obstacles, and drive execution.
Languages: Fluent in English and Spanish (Portuguese a plus).
Flexibility: Proven ability to thrive in ambiguity and deliver results in complex environments.
Location: Mexico City-based, onsite five days a week.
Travel: Willing to travel regionally at least twice a year.
What set's you apart?
You deliver in high-change, high-growth environments, where agility and initiative matter most.
You build, develop, and retain top-performing teams.
You drive measurable, category-shaping results, not just awareness.
You translate global strategy into local commercial wins.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com
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