Head of Marketing / Marketing Lead
At a glance
Leadership Marketing Leadership role at Clera. Berlin · full-time · €75,000–€120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the marketing direction, manage its budget, and stay accountable for execution across the function
- Turn a technical product into clear positioning, memorable stories, and content built to convert
- Choose channel priorities and KPIs, then connect marketing results to pipeline impact
- Create an AI- and automation-led inbound playbook spanning organic and paid acquisition
- Lead launches for new segments and international markets while testing channels through structured experiments
What you bring
- At least four years in growth or marketing, including full-funnel ownership and substantial budget control
- A demonstrated ability to explain technical products through sharp positioning and compelling storytelling
- Practical experience scaling inbound through organic and paid channels with repeatable, data-led methods
- Working knowledge of AI and automation tools for marketing and inbound growth
- Experience hiring and guiding a marketing team while continuing to execute directly
Who this fits
This role suits a hands-on marketing leader who can move between strategy, execution, experimentation, and team building. You must be fluent in English and German and work on-site in Berlin. Visa sponsorship is unavailable.
From the employer
About the Role
We are seeking a hands-on marketing leader to own and scale the company's marketing engine, from strategy to execution, in a fast growing AI driven product environment. You will translate a technical product into compelling positioning and build a repeatable growth motion that generates demand and pipeline.
What You'll Do
Own marketing end-to-end with strategic and operational responsibility and budget ownership.
Define positioning, storytelling, and content that makes a technical product memorable and conversion-focused.
Set strategy, priorities, and KPIs across channels and report on pipeline impact.
Build and run a growth playbook that emphasizes AI and automation to scale inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and international markets.
Operate hands-on initially and hire and scale a high-performing marketing team as needed.
Continuously test and prove new channels using experiments and data to drive decisions.
What We're Looking For
4+ years in growth or marketing with end-to-end ownership and meaningful budget responsibility.
Strong track record translating a technical product into clear positioning and storytelling.
Hands-on growth experience across organic and paid channels with repeatable playbooks and data-driven decision making.
Familiarity with AI and automation tools applied to marketing and inbound growth.
Experience building and leading a marketing team while remaining operationally involved.
Fluency in English and German and willingness to work on-site in Berlin.
Compensation & Benefits
Salary range: 75,000 EUR to 120,000 EUR annually. Visa sponsorship: not available.
Location
Primary location: Berlin, Berlin, Germany. On-site role with local collaboration in person.
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