Head Of Marketing
At a glance
Leadership Marketing Leadership role at Weekday AI. Pune ยท full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build annual and campaign-specific marketing plans tied to business goals
- Lead ATL, BTL, digital, social, influencer, seasonal, and promotional campaigns
- Oversee SEO, SEM, website, email, social media, reputation, and performance marketing
- Run launches, exhibitions, events, activations, research, and competitor analysis
- Manage budgets, agencies, vendors, team members, and campaign reporting across functions
What you bring
- At least five years across marketing, brand, retail, digital, or a related function
- Strong command of brand management, integrated campaigns, digital marketing, and customer engagement
- Hands-on experience with ATL, BTL, social, influencer, performance, and seasonal campaigns
- Experience using CRM, marketing automation, Google Analytics, Meta Ads, and related technologies
- A track record managing budgets, partners, analytics, ROI, and marketing teams
Who this fits
Youโll suit a senior marketing leader who can set strategy while executing campaigns directly across brand, digital, retail, and customer engagement. The role involves mentoring marketing team members and coordinating with Sales, Merchandising, CRM, Operations, and E-commerce. It is a full-time, on-site position in Pune, India.
From the employer
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฌ-๐ฎ๐ฌ ๐๐ฃ๐)
Experience: 5+ yrs
Location: Pune
Job Type: Full-time
We are looking for an experienced and results-oriented Senior Marketing Manager to lead integrated marketing initiatives across brand, digital, retail, social media, customer engagement, and promotional campaigns.
The role requires a strategic marketing professional who can translate business objectives into impactful campaigns, strengthen brand positioning, drive customer engagement, and deliver measurable marketing outcomes. The ideal candidate will combine strong strategic thinking with hands-on execution and have the ability to manage multiple campaigns, budgets, agencies, vendors, and cross-functional stakeholders.
Requirements
Key Responsibilities
- Develop and execute comprehensive annual and campaign-level marketing strategies aligned with business objectives.
- Lead integrated ATL, BTL, digital, social media, influencer, and seasonal/festive marketing campaigns.
- Develop innovative promotional activities and localised marketing initiatives to increase customer engagement and business visibility.
- Drive brand positioning through advertising, public relations, corporate communications, and media planning.
- Oversee digital marketing activities including SEO, SEM, website management, email marketing, social media, online reputation management, and performance marketing.
- Conduct market research, competitor analysis, customer research, and trend analysis to identify new growth opportunities.
- Plan and execute new product or collection launches, exhibitions, promotional events, and brand activations.
- Develop and manage annual marketing budgets, monitor expenditure, and optimise campaign ROI.
- Collaborate with Sales, Merchandising, CRM, Operations, E-commerce, and other teams to ensure seamless campaign execution.
- Build and manage relationships with advertising agencies, media houses, digital marketing partners, influencers, and external vendors.
- Monitor campaign performance using analytics and relevant marketing metrics.
- Prepare MIS reports, campaign performance reports, and management updates with actionable recommendations.
- Identify opportunities to improve customer acquisition, engagement, retention, and overall marketing effectiveness.
- Manage multiple campaigns and projects simultaneously while maintaining timelines, quality, and budget discipline.
- Lead, mentor, and develop marketing team members while promoting accountability, creativity, and continuous improvement.
- Stay updated on emerging marketing trends, digital platforms, customer behaviour, and marketing technologies.
What Makes You a Great Fit
- 5+ years of progressive experience in marketing, brand management, retail marketing, digital marketing, or a related function.
- Experience in retail, luxury, jewellery, fashion, lifestyle, consumer brands, education, or other customer-facing industries is advantageous.
- Strong expertise in brand management, integrated marketing, campaign planning, digital marketing, and customer engagement.
- Hands-on experience managing ATL, BTL, social media, influencer, performance, and seasonal marketing campaigns.
- Strong understanding of SEO, SEM, social media, email marketing, performance marketing, and digital customer journeys.
- Experience with CRM platforms, marketing automation tools, Google Analytics, Meta Ads, and other digital marketing technologies.
- Strong market research, competitor analysis, customer insight, and analytical capabilities.
- Proven ability to manage marketing budgets, agencies, vendors, and external partners.
- Strong understanding of campaign measurement, analytics, ROI, and performance optimisation.
- Excellent strategic thinking, communication, presentation, and stakeholder-management skills.
- Strong leadership capabilities with experience mentoring and developing marketing teams.
- Ability to manage multiple projects, campaigns, budgets, and cross-functional stakeholders in a fast-paced environment.
- Strong commercial orientation with the ability to connect marketing initiatives to measurable business outcomes.
- MBA in Marketing or an equivalent postgraduate qualification is preferred.
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