Assistant Communications Manager
At a glance
Mid-level Communications role at Dyson. Shanghai · full-time.
Pay not stated Communications Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead launch communications for new products across Greater China and adapt messages to regional priorities
- Build relationships with tier-one and tier-two media, influencers, and industry stakeholders to win coverage
- Align marketing and commercial teams around consistent product messaging across channels
- Create internal campaigns and content explaining the vision, strategy, and values to employees
- Run intranet, newsletters, and town halls while partnering with HR and leaders on engagement
What you bring
- A bachelor’s degree in communications, public relations, journalism, or a related discipline
- At least five years in communications, preferably in consumer technology, lifestyle, or innovation-led sectors
- A demonstrated background in product PR and media relations across Greater China
- Strong writing and storytelling ability in both English and Mandarin
- The ability to juggle stakeholders and projects against tight deadlines, with strategic judgment and hands-on delivery
Who this fits
This role suits a communications professional who can handle both Greater China product PR and employee communications. You’ll need to work fluently in English and Mandarin, manage several priorities under pressure, and combine strategic thinking with execution.
From the employer
Role Purpose
Dyson is seeking a dynamic Assistant Communications Manager to lead Product Communications across Greater China, with additional responsibility for Internal Communications. This role will position Dyson as the benchmark for engineering-led innovation, drive consumer preference, and strengthen employee engagement.
Key Responsibilities
Product Communications
Develop and execute integrated communications strategies for new product launches (NPD).
Localize messaging to resonate with regional consumer priorities.
Build and maintain strong relationships with tier-1 and tier-2 media outlets, influencers, and industry stakeholders.
Secure impactful coverage that reinforces Dyson’s innovation leadership and premium positioning.
Partner with marketing and commercial teams to ensure consistent messaging across channels.
Support Greater China leadership in delivering clear, engaging internal communications.
Develop content and campaigns that strengthen employee understanding of Dyson’s vision, strategy, and values.
Manage internal communication channels (intranet, newsletters, town halls) to ensure timely and consistent updates.
Collaborate with HR and leadership teams to drive employee engagement and alignment.
Key Requirements
Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
5 years of experience in communications, preferably within consumer technology, lifestyle, or innovation-driven industries.
Proven track record in product PR and media relations in Greater China.
Strong writing and storytelling skills in both English and Mandarin.
Ability to manage multiple stakeholders and projects under tight deadlines.
Experience in internal communications and employee engagement programs is a plus.
Strategic thinker with hands-on execution capability.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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