Commercial Growth Manager

Dwelly Open · verified Sep 18, 2026

United Kingdom Manager Growth Marketing

Mid-level Growth Marketing role at Dwelly. United Kingdom.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead hiring, coaching, performance management, and daily work for a high-performing branch team
Retain landlords by managing relationships, resolving issues, and reducing churn
Build and convert landlord opportunities from local leads through valuation and signed terms
Set rents and fees, sell additional services, and balance letting speed with landlord outcomes
Run branch operations and P&L while coordinating central teams and fixing recurring service issues

What you bring

Experience hiring, coaching, managing performance, and building effective teams
A track record of leading integrations and embedding new working practices during change
Landlord retention and relationship-management experience, with success growing a landlord base
Strong knowledge of the lettings cycle, sales, and commercial decision-making
Experience with pricing, fees, discounts, B2B referrals, budgeting, and cost control

Who this fits

This suits a people leader who combines lettings knowledge with sales, commercial judgment, and operational discipline. You’ll start with branch-level accountability and can progress to managing multiple branches and broader leadership roles. The listing identifies the role as UK-based but does not specify a precise location or travel requirements.

From the employer

About Dwelly

Dwelly is building the AI operating system for residential lettings. Its growing network of agencies provides its AI with real-world data, continuous feedback, and control over complete workflows, making exceptional service the standard for landlords and tenants. Today, Dwelly operates more than 15,000 properties and $470 million in GMV, making it one of the UK’s ten largest lettings operators. The company has raised $263 million.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

Position Summary

The Commercial Growth Manager is responsible for leading branch performance across people, portfolio growth, customer service, and commercial results. As part of a fast-growing group built through acquisition, the role plays a key part in embedding new ways of working, driving local execution, and ensuring successful adoption of group initiatives.

It offers a clear progression pathway from leading a single branch to managing multiple branches, with opportunities to progress into regional and national leadership roles as the business continues to scale.

Key Responsibilities:

Team leadership

Build a high-performing local team through hiring, performance management and day-to-day leadership
Set the standard for service quality and commercial discipline in the branch

Portfolio growth & landlord relations

Own the landlord retention plan and churn prevention through proactive relationship management and issue resolution
Win new landlord instructions via local and central lead generation
Increase share of landlord wallet (new properties and services upsell from existing landlords)
Maintain a healthy instruction pipeline and conversion metrics (lead → valuation → ToB signed)
Develop local partnerships to attract new landlord leads

Revenue per property growth

Ensure optimal rent pricing, balancing speed to let, rent level and landlord outcomes
Maximise management fee in line with company pricing policy
Upsell existing landlords (higher packages, additional services)

Operational coordination & service quality

Coordinate all local operations and ensure alignment with central service functions.
Act as an escalation point for service quality issues.
Identify recurring failures and drive fixes through cross-functional escalation and local coordination

Commercial ownership

Own the full P&L of your branch, with full accountability for local budgeting and budget execution
As you progress to a cluster, take on P&L accountability across up to three branches

Qualifications & Preferred Background:

People management experience — hiring, coaching, performance management, building a team
Change and integration experience — a proven ability to land new ways of working and lead teams through transition.
Relationship management and retention skills, with a track record of growing a landlord base
Full understanding of the lettings cycle (Tenancy, PM, compliance), with strong sales skills and commercial acumen
Commercial strategy development and implementation experience — rent pricing, fees, discounts
Sales partnership building experience (B2B referrals)
P&L literacy, budgeting and cost control

Compensation & Benefits:

Competitive salary based on performance, recognising exceptional contributions to our integration success.

What is it like being a Dwell-er?

Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

Customer obsession rather than competitive focus
Passion for invention
Operational excellence
Long-term thinking

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