Creative Strategy Lead
At a glance
Senior Creative role at DualEntry. New York City · full-time · $160,000–$210,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the creative direction across paid and organic channels, choosing the message, audience and format
- Turn customer insights into briefs and hooks, then guide designers and editors to produce work quickly
- Test creative variations, use performance data to decide what to stop and what to expand
- Develop recurring studio content, including series and short videos about CFO and accounting topics
- Use AI tools to speed up production while maintaining creative quality and connect campaigns to pipeline
What you bring
- You have three to six years in creative strategy, performance creative or content
- You write well and can explain what makes an ad effective
- You’re comfortable using metrics to shape creative decisions
Who this fits
This suits someone comfortable working without an established playbook and partnering with Growth, Product Marketing and founders. The role is based onsite at the New York City headquarters.
From the employer
About DualEntry
DualEntry is building the OS for finance.
Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.
In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.
We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.
📍 Location: New York City HQ, 7 World Trade Center
Where you'll create impact
Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format
Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast
Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does
Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics
Use AI tools to cut production from weeks to days, without lowering the bar on taste
Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline
What sets you up for success
You've got 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech
You write well and have a clear point of view on what makes a good ad
You're comfortable with data and treat metrics as creative feedback
You're happy working without a playbook
Bonus: you can make finance interesting
Why you’ll thrive here
Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations
Meet the Marketing Team
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.
Compensation & Benefits
Equity: $50,000 - $75,000
Base Salary: $160,000 - $210,000
Medical, dental & vision insurance
One Medical membership
Mental health support (Talkspace)
Fertility & family-building support (Kindbody)
Virtual healthcare (Teladoc Health)
401(k)
Commuter benefits
Learning & development budget for courses, certifications & language learning
Unlimited AI tokens
AI skills development & enablement
Visa & permanent residence sponsorship
Flexible PTO (27 days, including public holidays)
Collaborative, in-office culture with no bureaucracy
Snacks, drinks, team events & more
“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”
Ben Dohmen, Co-Founder
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