Senior B2B Product Marketing Manager

Dowjones Open · verified Aug 15, 2026

New York Full-time Senior Product Marketing

Senior Product Marketing role at Dowjones. New York · full-time · $145,000–$180,000 base.

SalaryStated by Dowjones

$145,000 – $180,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DowjonesOur estimate for the market: $170,000–$192,500

Below the market median of $182,500 for senior product marketing roles in New York.

Worked out from 61 postings that stated pay, median $182,500. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build Financial Services customer profiles and messaging for specific segments and personas
Shape product positioning around customer needs, business priorities, and market opportunities
Work with product teams on launches, feature adoption, and customer feedback
Create go-to-market plans and align sales, partnerships, and acquisition marketing
Equip sales with training, demos, messaging, and customer-facing materials

What you bring

At least nine years in B2B product marketing, product management, consulting, or a related field
Deep knowledge of Financial Services, FinTech, or business information markets
Background marketing subscription or enterprise information products and services
A track record of building and delivering go-to-market strategies and messaging frameworks
Strong communication, storytelling, presentation, and cross-functional collaboration skills

Who this fits

You’ll suit a senior product marketer who understands Financial Services, FinTech, or business information and can turn complex products into clear customer value. The role is based in NYC and focuses on enterprise subscription products, with close coordination across product, sales, marketing, partnerships, and strategy teams.

From the employer

Job Description:

About the Role

The Senior Product Marketing Manager owns the development and execution of GTM plans for Enterprise Subscriptions products targeting the Financial Services industry. This role focuses on defining customer segments, developing differentiated messaging, and driving adoption across key financial services audiences.

This role partners closely with Product Management, Sales, Acquisition Marketing, Retention Marketing, and Partnerships teams to align product positioning, customer needs, and GTM execution strategies that support customer acquisition, engagement, and growth.

You Will:

Develop ideal customer profiles and tailored messaging for Financial Services segments and personas.
Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities.
Analyze market trends, customer insights, and competitive dynamics to identify opportunities for differentiation and growth.
Partner with Product Management and Product Strategy teams to support launches, feature adoption, and customer feedback initiatives.
Collaborate closely with Sales and Partnerships teams to align messaging with customer pain points and sales priorities.
Develop and execute GTM plans for new and existing products, features, and services.
Support sales enablement through training, messaging, demos, and customer-facing materials.
Partner with Acquisition Marketing on campaigns, audience targeting, and product storytelling.
Measure and analyze the effectiveness of GTM programs, messaging, and enablement initiatives.
Support development of customer case studies, testimonials, and thought leadership content.

You Have:

9+ years of experience in B2B product marketing, product management, consulting, or related fields.
Deep expertise in Financial Services, FinTech, or business information industries.
Experience marketing subscription-based or enterprise information products and services.
Proven ability to develop and execute effective GTM strategies and messaging frameworks.
Strong communication, storytelling, and presentation skills.
Experience collaborating cross-functionally across Product, Sales, Marketing, and Partnerships teams.
Ability to distill complex products and concepts into clear customer value propositions.

Our Benefits:

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Industries

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: 145,000.00 - 180,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.