Manager, Integrated Marketing - The Wall Street Journal

Dowjones Open · verified Sep 15, 2026

New York Full-time Manager General Marketing

Mid-level General Marketing role at Dowjones. New York · full-time · $85,000–$115,000 base.

SalaryStated by Dowjones

$85,000 – $115,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DowjonesOur estimate for the market: $80,000–$139,954

In line with the market median of $106,250 for mid-level general marketing roles in New York.

Worked out from 102 postings that stated pay, median $106,250. Last updated Sep 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build client pitches and proposals that show how WSJ and Barron’s Group media can answer their needs
You’ll learn the full range of advertising products and creative capabilities across both brands
You’ll shape ideas into written proposals and visually led decks with creative and Events partners
You’ll use research and data to surface insights and strengthen client-facing value stories
You’ll coordinate Sales, Product Marketing, Ad Operations & Planning, Research, and Events on integrated programs

What you bring

You bring a bachelor’s degree and at least four years of cross-platform marketing experience, ideally in publishing or digital advertising
You’re highly organized, detail-focused, and able to manage several deadline-driven projects at once
You write well, use Google Suite confidently, and communicate effectively with varied internal teams
You show critical thinking, resourcefulness, curiosity, and strong relationship-building skills
You understand ad sales, planning, account management, and collaborative advertising-sales workflows

Who this fits

This suits someone who enjoys media, editorially minded work, visual presentations, and turning data into advertising and branded content ideas. You’ll collaborate across disciplines, lead brainstorms, and work in a fast-moving, deadline-driven setting. The role is based in New York and reports to the Director, Luxury and Consumer, Integrated Marketing.

From the employer

Job Description:

About the Role:

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.

About the Team:

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to completion. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to measure success?', and we work with the right people to get to those answers.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape, and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Luxury and Consumer, Integrated Marketing.

You Will:

Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)
Use research and data to share insights and support value propositions for client pitches and proposals
Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business

You Have:

B.A. or B.S., plus 4+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment
High level of organization and attention to detail
An effective communicator; design skills a plus
Demonstrated problem-solving, resourcefulness and critical thinking skills
Curiosity in an environment of constant learning
Strong interpersonal skills
Excellent writing and Google Suite (Sheets, Slides, etc.) skills; design skills a plus.
A foundational understanding of an ad sales, planning, and account management environment
Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus
Experience translating product marketing materials into compelling proposals customized to individual clients goals and strategy
Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

Our Benefits

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Media Sales

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: 85,000.00 - 115,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.