Senior Manager Integrated Marketing
At a glance
Senior General Marketing role at EssilorLuxottica. New York · $136,396–$200,048 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build campaigns across channels to bring in customers, encourage repeat visits, book eye exams and increase store traffic
- Guide brand marketing across internal teams, aligning plans with For Eyes priorities and coordinating execution
- Set lifecycle plans across email, SMS and direct mail to support engagement, promotions and product launches
- Oversee paid search, paid social and other digital campaigns, adjusting spend and performance toward business goals
- Use customer feedback, reviews and campaign metrics to improve engagement, reputation and marketing decisions
What you bring
- A bachelor’s degree in marketing or advertising, or equivalent experience
- At least eight years of relevant experience demonstrating the marketing knowledge and skills required for the role
- Strong analysis, project planning and communication skills, including using consumer research and varied data to shape marketing plans
Who this fits
This senior role suits someone experienced in consumer marketing who can align teams and lead campaigns across CRM, performance media and digital channels. Travel is expected for ten percent of the role.
From the employer
Requisition ID: 950537
Store #: K00210 FE Marketing UNY5AV
Position:Full-Time
Total Rewards: Benefits/Incentive Information
For Eyes is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
JOB DESCRIPTION
GENERAL FUNCTION
The Senior Marketing Manager will lead integrated marketing strategies that drive eye exams, store traffic, customer acquisition, and retention for For Eyes. Overseeing CRM, performance media, and digital channels, this role translates business objectives into effective campaigns, optimizes channel performance, and delivers measurable results.
MAJOR DUTIES AND RESPONSIBILITIES
- Develop and execute integrated marketing strategies across multiple touchpoints that drive acquisition and retention, eye exam bookings, and traffic.
- Serve as the brand lead across internal teams and Centers of Excellence (COEs), driving marketing strategy, aligning stakeholders, and ensuring initiatives are executed in line with For Eyes’ brand priorities and business objectives.
- CRM and customer lifecycle marketing strategy across email, SMS, direct mail, and other channels to strengthen customer engagement, increase repeat visits, and support promotional and product launch campaigns.
- Oversee digital performance marketing strategy across paid search, paid social, and other digital channels, ensuring optimized campaigns and investments to achieve business objectives.
- Collaborate with Eye Care teams to develop marketing programs that support patient acquisition, appointment conversion, and retention.
- Lead customer engagement and reputation management initiatives, leveraging customer feedback, NPS, and online reviews to identify opportunities to enhance the customer experience.
- Oversee organic social media strategy and content planning to strengthen brand awareness, engagement, and alignment with broader marketing initiatives.
- Support marketing performance tracking and reporting, using key metrics and insights to inform campaign optimization and business decisions.
BASIC QUALIFICATIONS
- Bachelor’s Degree or equivalent experience in Marketing or Advertising field
- 8+ years of experience where the desired knowledge and skills have been developed and demonstrated
- Passion for consumer-centric marketing and desire to transform the optical category
- In-depth marketing knowledge, including initiative development, creative and marketing communications development and in-market execution
- Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
- Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
- Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
- Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
- Ability to travel 10% of the time
Pay Range: 136,396.80 - 200,048.40
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email EmployeeRelations@luxotticaretail.com
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
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