Associate Marketing Manager - Dasher Engagement & Earnings
DoorDash USA Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at DoorDash USA. Atlanta · full-time · $108,800–$160,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Launch earnings and habituation features through in-app, email, push, and other Dasher communications
- Run A/B tests on pay understanding and dashing habits, then recommend follow-up experiments
- Write and QA campaign content, brief creative partners, configure CRM sends, and coordinate launches
- Monitor adoption, engagement, and satisfaction with Product and Analytics, surfacing emerging opportunities
- Use Dasher research to shape briefs and prepare weekly reviews, trackers, and post-launch documentation
What you bring
- At least two years in marketing, growth, lifecycle, or a related operating role
- Comfort pulling and interpreting basic campaign metrics, with Excel or SQL experience as a plus
- Strong project management skills for moving cross-team plans through completion
- Clear writing ability for Dasher-facing copy and briefs
Who this fits
You'll suit this role if you are a detail-focused marketer who turns strategy into shipped campaigns and uses performance data to guide the next move. The work is based in Atlanta and spans Product, Research, CRM, Brand, Analytics, and Operations partners. It fits someone seeking a manager-level marketing role while meeting the stated experience range.
From the employer
About the Team
Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by identifying audience needs, communicating the value of the products and services we build, and nurturing engagement through marketing campaigns and programs. Within Dasher Marketing, this role sits across two pods: Dasher Earnings Experience, which helps Dashers understand and trust how they get paid, and Dasher Habituation, which builds the habits and rituals that keep Dashers engaged and dashing consistently. The team is small-yet-mighty and growing quickly.
About the Role
As an Associate Marketing Manager, Dasher Engagement, you'll help bring to life the marketing strategy behind two of the most important levers in the Dasher lifecycle: how Dashers earn, and how often they come back. You'll partner closely with product, marketing, research, and creative teams to execute campaigns, in-app messaging, and communications that build Dasher trust in our earnings products and reinforce the habits that keep Dashers dashing.
You'll support GTM launches for new pay and earnings features as well as always-on engagement and habituation programs, translating strategy into flawless day-to-day execution and reporting on what's working.
You're excited about this opportunity because you will…
A detail-oriented executor with a bias for action, you thrive on turning strategy into a plan, and a plan into a shipped campaign, while keeping an eye on the data that tells you whether it worked.
Key responsibilities:
- Execute go-to-market plans for new and existing Earnings Experience and Habituation features, spanning in-app messaging, email, push notifications, and other Dasher-facing comms
- Support marketing experimentation (A/B tests) that build Dasher understanding of pay mechanics and reinforce dashing habits, then translate results into recommendations for what to test next
- Own day-to-day execution of campaigns: writing and QAing content, briefing creative, setting up in-app/CRM sends, and coordinating launch timelines across partner teams
- Partner with Product and Analytics to track adoption, engagement, and satisfaction metrics for earnings and habituation initiatives, flagging opportunities as they emerge
- Support customer research, in partnership with UXR and Audience Insights, to understand Dasher sentiment around pay transparency and engagement, and turn findings into actionable briefs
- Help prepare materials for weekly cross-functional business reviews with Product, Brand, CRM, and Operations, and track follow-ups to closure
- Maintain campaign trackers, briefs, and post-mortems so learnings compound across launches
We're excited about you because…
- 2-4 years of professional experience in marketing, growth, lifecycle, or a related operating role, ideally in a high-growth, fast-paced environment
- Comfortable with data — able to pull and interpret basic metrics (Excel/SQL a plus) to gauge whether a campaign or test is working
- Strong project management instincts: you can take a plan, break it into steps, and drive it to done across multiple partner teams
- A clear, concise writer who can turn a strategy into Dasher-facing copy and briefs that creative and CRM teams can execute against
- A collaborative team player who's comfortable working across Product, Research, CRM, Brand, and Operations
- A builder's mentality — you're excited about technology products that impact millions of Dashers, and you want to grow your career in marketing at DoorDash
We expect this position to be filled by 11-24-26
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.
Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - DoorDash .
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