Senior Marketing Manager, Smart Supply (Ad Curation)
Senior General Marketing role at AI Digital. Remote, United States · full-time · no salary stated · we estimate $81,000–$147,000.
AI Digital has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set and execute Smart Supply marketing across PR, content, field work, events, and community
- You'll grow authority through bylines, press input, podcasts, webinars, and thought leadership
- You'll produce client and partner stories that can generate independent trade coverage
- You'll run partner activations, industry dinners, and efforts to win speaking opportunities
- You'll lead launch marketing and turn technical advantages into clear, outcome-focused messaging
What you bring
- At least six years of B2B marketing experience with exposure to AdTech, programmatic advertising, digital media, or media supply
- You understand supply-side dynamics, SPO, SSPs, DSPs, and wider programmatic trends
- You can set direction and execute across PR, content, events, field marketing, thought leadership, and partner programs
- You have marketed a technical product, platform, or solution and supported client or partner stories
- You write and position clearly, turning complex ideas into credible narratives for different audiences
Who this fits
This role suits a strategic marketing generalist who can work independently and own initiatives from planning through delivery. You must be based in the US and comfortable working remotely with a globally distributed team.
From the employer
Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.
6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem.
Strong understanding of the programmatic landscape, including supply-side dynamics, SPO, SSPs, DSPs, and related industry trends.
A strategic generalist who is comfortable both shaping marketing and go-to-market direction and executing hands-on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs.
Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus.
Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences.
Experience developing client or partner stories, case studies, and other external-facing content.
Experience collaborating with external partners, media, agencies, industry associations, or technology partners.
Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution.
US-based and comfortable working in a remote-first, globally distributed team.
Not this one either?
Claude or ChatGPT reads the other 62,107 for you.
Get better matches →