Social Media Manager & Content Creator US (m / f / d)

Doonails doonails.com Open · verified Aug 17, 2026

Remote New York Full-time Manager Social Media

Mid-level Social Media role at Doonails. Remote, United States · full-time · no salary stated · we estimate $77,500–$122,850.

Estimated pay

Doonails has not published a salary for this role. The figure below is our estimate, not theirs.

$77,500 – $122,850

What the middle half of mid-level social media roles in New York paid, among postings that did state a salary.

Worked out from 37 postings that stated pay, median $95,000. Last updated Aug 17, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own US TikTok strategy, publishing, community growth, and TikTok Shop
Film and appear in tutorials, product demos, trends, and behind-the-scenes videos
Run Instagram with the German Socials team and tailor global ideas for US audiences
Track trends, creator partnerships, channel results, and TikTok Shop performance
Manage creator calls and Discord community building while refining content from the data

What you bring

A demonstrated history of building a brand or channel on TikTok, supported by growth and engagement results
Natural confidence on camera, with the ability to hold attention while showcasing products
Native understanding of US beauty creator culture, humor, trends, and platform mechanics
Strategic content thinking across repeatable formats, series, and platform-specific storytelling
Consumer-brand experience in beauty, wellness, or lifestyle, plus excellent written and spoken English

Who this fits

You'll suit this role if you can be Doonails' visible US voice, create content independently, and understand local creator culture, humor, trends, and platform behavior. The job is remote in New York and centers on owning the US TikTok and Instagram presence, working with the German Socials team and founding team, and helping build the market from the ground up. You should be comfortable in a high-ownership role with limited hand-holding and potential to expand into broader US brand leadership.

From the employer

Hi, we're Doonails! 💅🏼

A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.

And this is exactly where YOU come in.

As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on TikTok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans. 🚀

Your Role & Impact ⚡️

You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity.

You're the person who makes Doonails feel native to the US market, not a European brand trying to fit in.

Your Core Responsibilities 👩‍💻👨‍💻

TikTok Strategy & Growth

Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.

On-Camera Content Creation

Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.

Instagram Management

Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.

Trend Monitoring & Fast Execution

Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.

Creator & Influencer Relationships

Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.

TikTok Shop & Community Education

Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).

Performance Analysis & Optimization

Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.

What You'll Bring to the Table 🤝

Proven TikTok track record: You've built a brand or channel on TikTok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.
Strong on-camera presence: You're naturally charismatic, relatable, and comfortable in front of a camera. You know when to talk, when to let the product shine, and how to keep viewers watching.
US cultural fluency: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich.
Content strategy mindset: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time.
Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed.
Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.
Communication: Excellent English skills, written and verbal

Your Perspective 📈

You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now
This is your channel to own. The strategy, the voice, the growth. It's yours to shape
As the US market grows, so does your role. We see this evolving into a broader US brand leadership position
You work directly with the founding team and are a key strategic voice in how Doonails shows up in America

What We Offer 💖

💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
🥳 Team Events across Europe: Because a strong team is everything to us!

Ready? We can't wait to meet you! ✨