Paid Media Strategist EMEA

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Do you enjoy turning campaign data into better results? As a Paid Media Strategist at Donaldson, you will manage paid search and paid social campaigns across EMEA, helping our businesses reach the right audiences, generate leads and drive growth. You will join our Marketing Technology department, who supports businesses across Donaldson. As we bring paid media activities in-house, you will help build our campaign approach, working closely with senior team members and regional marketing stakeholders. This is an opportunity to take ownership of regional campaigns and shape how a new team works.

What's in it for you

• Build something new: Help establish Donaldson’s in-house paid media programme, with room to contribute your ideas and improve how campaigns are delivered.
• Regional ownership: Manage campaigns across EMEA, adapting your approach to different markets, audiences and business priorities.
• Variety and collaboration: Work with marketing colleagues across Donaldson’s businesses, supported by peers with complementary expertise.
• Room to develop: Deepen your digital marketing expertise and explore career opportunities across a global organisation.
• Benefits: from hybrid working, support to build your emissions expertise, and broader career opportunities within Donaldson.
• Enjoy a competitive salary and an attractive benefits package, including hospitalization and group insurance, 20 vacation days plus 12 additional leave days (32 days in total), meal and eco vouchers, a net allowance.
• Be part of a vibrant workplace culture with plenty of social events throughout the year: from summer BBQs and family days with great food and drinks to quiz nights, charity pancake events, and sporting activities such as our annual volleyball tournament and the C-Valley Run. And that's just the beginning!

What you’ll do

• Build, launch and optimize paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit and emerging advertising platforms.
• Monitor campaign performance daily, adjusting bids, budgets, targeting and creative to meet agreed KPIs.
• Develop full-funnel campaigns, from awareness through lead generation and conversion, tailored to regional audiences and go-to-market priorities.
• Apply audience segmentation, targeting and retargeting strategies to reach relevant prospects across platforms.
• Design and run A/B tests on creative, copy, bidding strategies and landing pages to improve performance.
• Analyse campaign data, contribute to regular reporting and translate findings into clear recommendations.
• Coordinate with regional marketing teams to align campaigns with local market needs, product priorities and language requirements.
• Maintain well-structured campaign accounts, following naming conventions and agreed best practices.
• Track competitor activity, platform developments and paid media trends, sharing relevant opportunities with the team.

Minimum Requirements

• Hands-on experience managing paid search and paid social campaigns.
• Solid working knowledge of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
• Experience using Google Analytics 4, Looker Studio or similar tools to analyse and report on campaign performance.
• Strong organisational skills and attention to detail, with the ability to manage multiple campaigns and deadlines.
• The ability to work independently, take ownership and follow through on agreed priorities.
• Professional proficiency in English, with strong written and verbal communication skills.

Preferred Requirements

• Experience planning and managing paid media campaigns for B2B or industrial businesses.
• Experience working across EMEA markets, including multilingual campaigns and different regional audience behaviours.
• Familiarity with tools such as Semrush or Google Search Console, and the ability to use organic search insights to inform paid campaign targeting and messaging.
• Proficiency in another European language, such as German, French, Spanish or Italian.
• Experience collaborating across time zones and cultures in a global organisation.

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers. These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process. Donaldson only accepts online applications through our Careers | Donaldson Company, Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address. If you have any questions about the legitimacy of an employment opportunity, please reach out to talentacquisition@donaldson.com to verify that the communication is from Donaldson.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.